Organisation Design


The Flock Organisational Design service supports rapid and thoughtful changes to the way marketing teams are structured.

We’re experienced in responding to a full range of organisation design scenarios, including mergers, digital transformations, headcount reductions and rebalancing of local, regional and global resources.

Whatever the brief, in our organisation design recommendations we always seek to prioritise proximity to the customer, simplicity, cultural fit and the ability to deliver core marketing activities.

Frequently our organisation design service will leverage the findings from our Marketing Skills Assessment Tool, with insights about the skills and abilities of the team informing decisions about how the team is structured for future success. The results from this service are also leveraged by our other capability services, as we support clients during the implementation of our recommendations.

Our 3D process to deliver your transformation

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We evaluate the existing team structure and the future requirements for the new organisation design, leading to agreement on the core design principles.

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We work collaboratively, usually thorough workshops, to create the new organisation design. We’ll broaden the consultation to your team members at key stages in the development process, as circumstances allow.

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We support the introduction of the new organisation, preparing communication materials, writing new and updated job descriptions and running change workshops, until the new structure is embedded and self-sustaining.

We maintain a bank of organisation design examples and case studies from a wide cross-section of businesses and industries. These provide useful points of reference and inspiration during the Define and Decide phases. Of course every organisation design challenge has its own unique features but there are usually parallels from elsewhere that can be usefully applied, speeding up implementation and avoiding having to learn the hard way.


  • A written definition of the design principles for the new organisation
  • An informed recommendation and an agreed final design for the new organisation (structure charts, sub-team purpose statements, full time employee numbers, financial implications)
  • A roadmap for implementation of the new organisation
  • Materials to support implementation e.g. briefing documents, job descriptions, FAQs

Related services

Talent Acquisition

We can hire the best senior marketers via our strategic partnership with Grace Blue – who set the standard in Executive Search in the media, marketing, and communication sector.

Find out more about Talent Acquisition

Learning & Development

Flock create marketing learning & development strategies and plans for marketing, including a variety of proprietary learning solutions for creativity, production etc.

Find out more about Learning & Development

Marketing Skills Assessment Tool

What are the gaps between the capabilities my marketing team has today and what they need to deliver the marketing strategy to meet the needs of consumers, customers and the business? And how do I fill those gaps?

Find out more about Marketing Skills Assessment Tool

Team Culture and Behaviours

We have helped major brands ensure that the marketing department is aligned and clear on their role and purpose in the marketing agenda. Also, often used to align agencies and brands behind one strategy.

Find out more about Team Culture & Behaviours

Our Capability Case Studies