Agency Relationship Optimisation


We run ‘Get Fit’ programmes that’ll intervene when agency relationships or performance has faltered, to achieve rapidly improved performance.

At Flock we believe lasting agency relationships can build great value for an advertiser, but sometimes, a great advertiser-agency relationship breaks down, or the work that the agency delivers isn’t what both sides had hoped for.

We fix relationships and fix ways of working to deliver an enhanced agency performance.

Fixing agency relationships is more effective and more efficient than changing agencies. We think it’s better to 'repair and reboot' than 'replace'.

Because our consultants have led world-class agencies of all types and managed agencies at the world’s leading advertisers, we know how to fix both sides of the relationship. Our independence ensures integrity, objectivity and clarity.

Our 3D process to deliver your transformation

Define Blue Transparent PNG resized
  • What ‘good’ looks like
  • The underlying through root cause analysis
  • KPIs and action standards
Decide Blue Transparent PNG resized
  • Fix plans in people, processes, ways of working, culture and technology & data
  • Benefits, risks, enablers and dependencies
Do Blue Transparent PNG resized
  • Action plans
  • Moderation
  • Accountability and reporting
  • Celebration of success and future learnings

At Flock we provide tools that capture 360 degree quantitative & qualitative measures of success. We have proven techniques to run meetings and programs to achieve alignment and reach agreement. Our experienced consultants are fair but firm (on both agencies and advertisers) and we benchmark our work against the most successful relationships and agency performance. We make concrete, specific, recommendations and monitor success with clear KPIs and action standards.

We have fixed media, creative, digital, social and production agency relationships across the world, for advertisers from many different categories.


  • We’ll show you what good looks like
  • We’ll conduct root cause analysis
  • We’ll work with you to set KPIs and action standards
  • We’ll deliver action plans and tracking
  • Ultimately, we’ll fix agency relationships and improve agency performance

Flock fixes


  • Coaching plans
  • Learning and development programs
  • Replacement or Upgrade
  • Goal setting
  • Personal bonus plans


  • Briefing
  • Feedback
  • Wash up
  • Production
  • Client service
  • Financial processes
  • Appraisal

Ways of working

  • Communication
  • Meetings
  • Behaviours
  • Inspiration
  • Issue resolution protocols


  • What great looks like
  • Team work
  • Collaboration and integration
  • Agility
  • Innovation and creativity

Technology & Data

  • Tools & data for effectiveness
  • Tools & data for efficiency
  • Tools & data for reporting and analysis
  • Tools & data for creativity

Related services

Agency Ecosystem Review

Development and identification of new agency ecosystems, resizing and reshaping agency rosters to match the ever-changing needs of brands and consumers.

Find out more about Agency Ecosystem Review

Agency Pitch Management

End to end process for selection of world class agencies, pitches, evaluation/scoring, marketing team support, industry best practice, scoping, selection, transition and measurement.

Find out more about Agency Pitch Management

Agency Appraisal Tool

The Flock Agency Appraisal Tool enables advertisers to review and optimise their agency relationships in a simple and efficient way.

Find out more about Agency Appraisal Tool

Agency Scoping Tool

Flock have identified a marketing industry need to simplify and bring efficiency to the agency scoping process.

Find out more about Agency Appraisal Tool

Our Procurement Case Studies