Category & Spend Analysis
We’ll conduct a full review of your existing technology, run an audit of current and future client requirements, analyse your potential options, develop and agree a bespoke solution with you and then we’ll build & execute your custom implementation plan.
Marketing technology and data can dramatically enhance a brand’s customer experience and also improve a marketing organisation’s efficiency, but with so many choices of marketing technology how do you decide on the right sort of technology, select the right partners, install them and get everything to work together?
Flock provides the answers to your marketing technology questions and optimises your marketing effectiveness and efficiency through better use of marketing technology and data.
Our 3D process to deliver your transformation
- What does the consumer and business need from technology in the future?
- What marketing technology do you have now and what is & isn’t performing?
- What are your KPIs?
- Assess different marketing technology solutions and data architectures
- Benefits, risks, enablers and dependencies
- Align business case
- Conduct feasibility studies
- Tender or test new technologies and data sets
- Migrate and transition from the old technology to the new
- Monitor and optimise your new technology’s performance
- Put in place governance, skills on-boarding and service solutions
We help you organise an effective marketing technology and data stack
Related services
Marketing Technology Selection
Support in the identification of a set of appropriate technology vendors and then the rational selection of that vendor to deliver the business and functional requirements. This includes support in the negotiation process.
Find out more about Marketing Technology Selection
Our Technology Case Studies
