Category & Spend Analysis


We’ll conduct a full review of your existing technology, run an audit of current and future client requirements, analyse your potential options, develop and agree a bespoke solution with you and then we’ll build & execute your custom implementation plan.

Marketing technology and data can dramatically enhance a brand’s customer experience and also improve a marketing organisation’s efficiency, but with so many choices of marketing technology how do you decide on the right sort of technology, select the right partners, install them and get everything to work together?

Flock provides the answers to your marketing technology questions and optimises your marketing effectiveness and efficiency through better use of marketing technology and data.

Our 3D process to deliver your transformation

Define Blue Transparent PNG resized
  • What does the consumer and business need from technology in the future?
  • What marketing technology do you have now and what is & isn’t performing?
  • What are your KPIs?
Decide Blue Transparent PNG resized
  • Assess different marketing technology solutions and data architectures
  • Benefits, risks, enablers and dependencies
  • Align business case
  • Conduct feasibility studies
Do Blue Transparent PNG resized
  • Tender or test new technologies and data sets
  • Migrate and transition from the old technology to the new
  • Monitor and optimise your new technology’s performance
  • Put in place governance, skills on-boarding and service solutions

We help you organise an effective marketing technology and data stack

Related services

Marketing Technology Transformation

Looking outside of your current utilisation of technology and into how your industry sector is developing we help you understand how new and alternative technologies can add greater value to your business.

Find out more about Marketing Technology Transformation

Marketing Technology Selection

Support in the identification of a set of appropriate technology vendors and then the rational selection of that vendor to deliver the business and functional requirements. This includes support in the negotiation process.

Find out more about Marketing Technology Selection

Marketing Technology Implementation

Establish a full project structure and governance and then provide project management through to delivery of the technology in a ‘run’ state.

Find out more about Marketing Technology Implementation

Our Technology Case Studies