Marketing Transformation Challenge:
- To bring data to the heart of building connected consumer experiences through efficient processes, people and marketing technology. To build an integrated Digital Operating Model powered by the right technology.
Process: Building the necessary processes & governance.
People: Aligning the appropriate internal & external services, people and competencies available.
- Integrating the appropriate marketing technology and optimizing the global technology landscape to be the foundation of the data-led strategy.
- Analysis of Ford & Agency marketing technology stack and operating model
- Identification of risks and opportunities regarding MarTech.
- Revision and optimisation of marketing technology operating model
- Agency model alignment
- Development of next steps.
Outputs & Benefits:
- A new clearly defined strategy to drive ongoing efficiency
- A new governance process and integrated Operating Model to deliver against the new strategy
- Agile ID now used for media, production and creative work
- Consolidation of vendors
- Vendor selection is now owned by the client
- Global digital spend saved in removing the duplication and optimizing the Technology Stack
- Improvement ROI from media spend