Our purpose is to support, inspire and transform the lives of marketeers.
Flock is The Marketing Transformation Company. Marketing transformation is the process of reinventing an organisational marketing ecosystem, making it fit for the future. We focus on the operational aspects of marketing, improving marketing effectiveness & efficiency. We are "compulsive fixers"; fixing marketing strategies, skills & structures, marketing processes, marketing technology resources and agency rosters.
We've been described as "Great marketers that consult, rather than consultants learning marketing". Flock's solutions are always future and consumer led. We use "The Flock" as a metaphor for working as a team inspired by the Flock's of Starlings that build beautiful moving patterns in the sky. In the same way we work to lift and support one another, harnessing our skills and experience to improve the overall outcome.
Flock is a family. We work with a consistency of spirit that underpins everything we do and how we do it. This defines our culture; represented through our values and personality.
"We are not influenced or controlled by others in matters of opinion, conduct or the recommendations we provide.”
"We are not different for different’s sake but focused on new and original thinking that leads to better solutions.”
”We are catalysts for change, we enthuse through providing new and creative ideas and our passion for our work.”
“We are fair, honest and have strong moral principles - that aren’t up for debate.”
”We demonstrate kindness and concern for others."
”We work together, in partnership, to achieve better outcomes that could be delivered as individuals.”
”We deal with things sensibly and realistically; based on practical rather than theoretical considerations.”
"We’re genuinely interested in learning about why things happen.”
0+500+ years practical marketing experience
$0mIn total we’ve saved our clients over $750 million in hard cash savings
0%We have worked for 90% of the world's top advertisers
+0We have an average net promoter score of +88 in 2019
We operate globally for many of the world's most marketing intensive advertisers. We operate from three regional hub offices. Flock works globally using common tools, systems and Intellectual Property. For Global clients we are set up to "chase the sun" and work using global resources to offer a near 24 hour working day.
“You’d got your head around the challenges we face and drew them out really well, keeping ownership of the problem and solution within the group.”
“I can see how your expertise and processes are very helpful. Great to see case studies, discuss their relative merits and get some burning questions answered”.
“The support and advice we have had from the Flock team has been invaluable throughout the pitch process. Their approach is different, they didn’t just find us the best agency, they also helped us find the best solution to deliver marketing integration, identifying where marketing disciplines could be consolidated or needed to be split out and helping us focus on overall marketing effectiveness.” ”From our perspective this was probably the best run pitch we’ve been involved in for some time. [……] the immense care and forethought that must have been involved in preparing both the briefing pack and the immersion day shone through really clearly, and was hugely impressive. It’s been really well-paced; not too much time, nor too little. Thank you.”
“Very impressed by how you managed to focus everyone’s minds and the strategies that came from it. Brilliant.”
“It was fantastic to have everyone in the room together and the behaviours everyone demonstrated were really good. If (when) we put into action we will be in a much better place to deliver great campaigns like those shared in the set up. The work to get us to the sharing model and RASCI’s were great. Your understanding of our issues and business was great.”
Net Promoter Score +29 “Amazed we all landed on a similar model. … Positive optimism about a new agency model.”
Net Promoter Score +100 “Brilliant work from start to finish from all of you, well done guys!”
“I think you got a very good balance between listening and assertion. We got the output we wanted – clear summary, thoughts on a way forward. It was good value in absolute terms and you were flexible to tune the initial proposal.”
“Thank you for the great work that has been done to date. It has really made a difference, especially to my team, knowing that the challenges are being addressed and I feel we are in a much better place both in terms of current planning and the transition / changes to some functions in the future.”
How can we help you transform?
Marketing Transformation is the process of reinventing an organisational marketing ecosystem, making it fit for the future. We focus on the operational aspects of marketing; improving marketing effectiveness & efficiency across five areas.
Through our market experience we also specialise in Media and Creative, Content & Production. These specialisms are supported by Leads that have over 45 combined years of experience in their respect fields.