We work as a Flock and celebrate our diversity of experience, style, and personality. Our ways of working are inclusive bringing the best from our experienced team.
Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at Leo Burnett, MindShare and ZenithOptimedia.
Simon has enjoyed working towards transforming a number of World Class companies and brands such as Diageo, Carlsberg, Heineken, Adidas, Nike, Sony Electronics, Mobile, Music & Pictures, IBM, Apple, HSBC, Toyota, Kia, PSA, Bridgestone, Pepsi, Coca Cola, Sara Lee, Beiersdorf, Johnson & Johnson, GlaxoSmithKline, Unilever, P&G, T-Mobile, Vodafone and Emirates to name a few.
He has won IPA Effectiveness Awards as well as Cannes Lions, M&M Global, Media Week and Campaign Creative and Media Awards for clients such as Nike, Sony and Sony Pictures etc. Whilst in charge of the creative offering at OMD, the agency won most awarded network of the year for five straight years at Cannes, was either M&M Global or Campaign Network of the year for each of the five years, and whilst at Saatchi & Saatchi the agency became the first and only agency ever awarded in every single award category from Titanium & Integrated, through to Promotions, PR and Media.
When he is not helping clients Simon can be found fishing, shooting or ferrying his two young daughters around the West Sussex countryside.
Managing Director US
Mitchell Caplan has been working in the marketing industry for over 25 years, primarily in some of the largest agencies in the world. Included in this experience were leadership roles at several leading creative agencies, including Y&R, McCann, and Publicis Kaplan Thaler.
His client experience includes Y&R/WPP’s global lead on its relationship with Dell, and also includes stewardship on brands such as P&G, Pfizer, IBM, and many more. His expertise is in managing and organizing complex situations.
He is also a well-known advisor of start-ups, helping guide companies such as Zillow/Street Easy, Speakr, and also spent time on the AOL Advisory board. He has also served on the AAAA’s Large Agency New Business Committee and was on the board of the AdClub of NY. He is a sought-after speaker and author.
Mitchell is responsible for our US operations, including client engagements and growth.
John holds a BA in Accountancy and Financial Management gained from Sheffield University in 1982. He qualified ACMA as a Chartered Management Accountant in 1985
John has been self-employed since 1987 helping businesses that need professional financial assistance to help them develop and maintain their business. He has a proven record of working with growing companies.
John’s existing clients include a U.K. venture capitalist fund with 20 investments, a fast growing online travel agency, a film production company, and an optical manufacturer.
His previous clients have included three different advertising agencies, a private equity company, an on-line publisher with twelve sites, and empathy consultancy (mystery shoppers).
John has been married for 20 years, is a keen runner, and a qualified cricket umpire, who has been a Samaritan volunteer for 10 years.
Managing Director EMEA
Kieron has over 25 years of experience with brands and marketing having worked at some of the top creative agencies including McCann’s, HHCL+P, TBWA Chiat Day (Toronto), BBH and Dare Digital. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients such as Sony Ericsson, Vodafone, The AA and the BBC. In the time he was there, Dare grew from 9 staff to over 70.
Kieron was then appointed as the Internet Advertising Bureau’s (IAB) first head of marketing where his role included overseeing and driving the growth of the internet advertising industry.
In 2001 Kieron co-founded The Digital Consultancy where for 7 years he drove the strategic direction and digital transformation for brands such as Shell, BP, MSD, GE, Inchcape, Pearson and Visit England.
Natalie has 20 years’ experience working in global media and creative agencies to include PHD Global Business and OMD International in London, TBWA Chiat/Day in Los Angeles and Leo Burnett in Frankfurt. She has led diverse, high profile client portfolios to include brands such as Apple, Porsche, Canon, Elizabeth Arden, SC Johnson, Airbus and GE, with a focus on strategic communications planning, data analytics, digital transformation, media innovation and brand partnerships. An international person at heart, she has extensive experience in leading teams of communication specialists across markets and disciplines, championing integration and collaboration to deliver award winning work and business results for clients. In her spare time Natalie helps raise awareness for disability and neurodiversity inclusion and enjoys spending time with her energetic 9 year old son, which is typically on a football pitch.
Florian is a results-driven marketer with a track record in managing and leading complex client organisations, delivering award-winning work and directing fully integrated campaigns for international clients such as Jaguar, Toyota, Audi, O2, Pernod Ricard, Nestlé.
He started his career more than 18 years ago in Frankfurt/Germany and moved to London in 2008 where he started working at Saatchi&Saatchi London, helping the agency to transform the Toyota Europe account. During his time there he was responsible for changing the agency processes to deliver a fully integrated approach by introducing digital and social into Toyota’s Pan-European marketing mix. In his role he was responsible for running pitches for launch campaigns within Saatchis European network, overseeing strategy, creative development and production – in true Germanic style, he managed to significantly increase production efficiencies for Toyota in Europe. He successfully managed Toyota’s image crisis in 2010, when Toyota was in the news for recalling over 2.3million vehicles worldwide. In his latest role he managed the relaunch of the Jaguar brand, reigniting global market growth by leading integrated campaigns.
At Flock he led marketing transformation projects for clients such as Campbells US, McDonald’s US, Britvic, Mondelēz Europe, Honda Europe, Toyota Europe and is the lead consultant for Marketing Operations. He is a passionate Eintracht Frankfurt supporter and adopted Arsenal as his surrogate team – he occasionally wonders if that was a good decision or not. In his free time he can be found jumping into muddy puddles, either with his 5 year old son or at the Regent’s Park football pitch.
Brand Design Consultant
- Working as a Creative and Design expert for almost 30 years. At a number of well-known agencies for many German and international brands.
- Member of the Art Directors Club Germany since 1999. Conducted layout and typography workshop for young designers. Appointed as Jury Member for the ADC and the New York Festival
- Deep knowledge of still and moving image, off- and online design and other techniques. Big love for typography, photography and illustration.
- Profound understanding of customer experience methodology, brand management & design, artwork & design execution
- Lars is based in Berlin
Katie is a Junior Consultant at Flock, working with our Consultancy team to transform the way our clients deliver their marketing operations and outputs.
Prior to joining Flock, Katie worked in a variety of marketing and communications environments across a number of sectors in design and branding agencies and most recently as a Consultant for Oystercatchers.
Katie is passionate about delivering practical, game changing pieces of consultancy and has previously delivered marketing excellence programmes for brands such as GVC, EY and Boden.
Katie is also a volunteer programme manager for the Be Awesome Night School, an organisation which provides affordable training to women in creative industries.
- Very experienced Marketing & Communication leader with a strong understanding of the German and international marketing and advertising industry.
- Over 25 years of experience developing award winning creative campaigns for some of the most innovative global brands (e.g. O2, Sky, Netflix, Spotify, Nike, Swisscom, Bank Cler, Allianz, Google, Audi etc.).
- Deep knowledge in brand design and brand development
- Worked for some of the best-known agencies like Publicis, BBDO, VCCP and HEIMAT
- Roman is based in Berlin and has a multicultural background with the command of 4 languages
Insights & Data Analytics Lead
Lucy’s focus is on data analytics and she works across a range of consultancy projects at Flock, including procurement, pitch management, marketing capabilities and performance assessments. With previous Flock clients including Mazda, McCormick, ASDA Walmart, Travelopia, Duracell and more.
Prior to Flock Lucy worked in marketing and agency environments, most recently leading analytics for a media agency where she drove a successful data and analytics practice working with pharmaceutical clients including GlaxoSmithKline, Novartis, Sanofi, Reckitt Benckiser, Lilly and Actelion.
Aron has spent the past two years in the Marketing Department at NetJets, executing a variety of marketing activities. NetJets is the world’s leading and largest private jet company. Aron has experience in PR, event organisation, website management, copywriting, designing and creating content. Aron has a strong understanding of consumer and corporate brands with a particular focus on luxury and premium brands.
For the last year he has been a committee member for Young Jami, a mental healthy charity that provides help to communities in London and the South East. Supporting their marketing activities as well as putting on events to both fundraise and raise awareness for Jami.