Marketing Process Optimisation


A defined order of operations for marketing delivery is essential for getting work done right the first time, every time.

How consumers connect and interact with brands has changed dramatically. In order for marketers to be part of this evolved world, the marketing operations model must evolve, with data and better connected consumer connections at its core. Allowing brands to be where the consumers are, talking with them rather than just to them and reacting and interacting with current topics, is vital. This means agility in the marketing process is needed to respond to consumer needs in real-time.

At its very best, process design can realise the full potential of marketing teams, enabling all team members (internal and external) to follow the same steps to deliver key activities, ensuring optimal speed, resourcing and transparency. At its worst, process design can tie-up marketers in bureaucratic knots and constrain creativity.

Flock’s Marketing Process Design will ensure your marketing team have ways of working that bring out the best in them.

Our 3D process to deliver your transformation

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Understanding and evaluating your marketing operations — how you plan, develop and deliver an end-to-end campaign development process.

  • Operations Health Check
  • Operations Review via interviews and data analysis
  • Competitive Audit and Benchmark
  • Operations Efficiency Report
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What process solutions can be used and adopted to suit the modern marketer to run effective and agile marketing operations.

  • Process design
  • KPI setting
  • MarTech and Capability alignment
  • Pilot testing
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Embedding and integrating any new processes to ensure that they land well and are implemented thoroughly.

  • Internal communication and launch planning
  • Training
  • Operations integration
  • Operations transition
  • Workflow technology management

Flock consultants have worked in, and led, some of the world’s best agencies. Our team has also worked at some of the world’s most sophisticated advertisers, and we’ve run some of the most innovative and demanding agency ecosystem reviews for clients like Ford, McDonald’s, J&J, Dubai, Britvic, Sage, Mazda, Walmart (UK) and BAT.


At Flock, all our deliverables are custom-crafted for each client, but here are a common few:

  • Operations Efficiency Report
  • New process design flowcharts
  • Roles & responsibilities – RASCI matrix
  • Bespoke training modules

Related services

KPI Framework

Flock help align a set of internal and external KPI’s to ensure that marketing operations are effective, but more importantly can optimise to improve. The service helps companies efficiently report and do analytics.

Find out more about KPI Frameworks

Our Operations Case Studies