The Marketing Transformation Challenge:
To align divided ecommerce and marketing teams to ensure customer centric communications for a global retailer.
The Marketing Transformation Solution:
- Flock undertook 40 interviews with senior stakeholders (including partners) to establish key issues, blocks and opportunities.
- A Flock facilitated debrief with the new senior marketers and business leaders.
- A workshop with Managers to generate a Marketing Process.
The Outputs and Benefits:
- Identification of the core topics to be addressed at Director and Manager Level to build clarity, alignment and empowerment.
- ‘Burning Platforms’ addressed with increased speed and focus by the Directors.
- Stakeholder alignment across the business – a first for this team.
- A new process which is mobile and digital up across all of communications, created bottom up.