Marketing Operations


Integration of multiple channels and campaigns, to ensure marketing operations controls and measures all channels in one place.

All too frequently here at Flock, we see that most companies operate in silos and aren’t aligning teams internally on one vision, one strategy, one process with one set of common objectives and KPIs.

Through conducting stakeholder interviews & workshops and assessing data & information, we help our clients to integrate and simplify marketing operations into a singular approach.


Flock will work with you to:

  • Develop a simple set of common objectives for your entire marketing teams
  • Develop one set of KPIs across disciplines and departments, matched to the objectives and targets
  • Ensure one integrated marketing process is used
  • Ensure one consistent set of marketing tools is used i.e. one dashboard to track KPIs
  • Ensure one clear and aligned fully integrated marketing strategy is used across teams and departments
  • Ensure one integrated production and content distribution system is used
  • Ensure one set of learnings and an evaluation report at the end of a marketing initiative is written and shared across teams
  • Help with recruiting and onboarding marketing operations teams

Ensure your organisation breathes as one with a singular set of KPIs, objectives, marketing processes, content distribution systems and findings from our work.

Related services

Process Optimisation & Implementation

The best marketing teams succeed with strong marketing management processes. A defined order of operations for marketing delivery, they’re essential for getting work right the first time, every time.

Find out more about Process Optimisation & Implementation

KPI Framework

Flock help align a set of internal and external KPI’s to ensure that marketing operations are effective, but more importantly can optimise to improve. The service helps companies efficiently report and do analytics.

Find out more about KPI Frameworks

Our Operations Case Studies