From Fragmentation to Focus: Key Takeaways from our Media Roundtable
Last week, we ran a media roundtable with some of the brightest minds in the industry, and the conversation revealed just how quickly the ground is shifting beneath us.
OUR BLOGS
Inside Starling: Flock’s Purpose-Built AI Platform for Marketing Transformation
AI is taking the marketing world by storm, and here at Flock Associates, we are all about purposeful transformation linked to a strategic roadmap. We recently launched Starling AI, our own custom business account AI interface through ChatGPT. Starling AI currently has 3 customized models, each of which serve a specific purpose within our organization.
The In-Housing Trend Continues, But Are Marketers Asking the Right Questions?
What if cost savings, once the top KPI for in-house agencies, is no longer the north star? According to the ANA, the percentage of marketers citing cost savings as the primary KPI for in-housing fell from 69% in 2018 to 62% in 2023.
5 Cheats to Drive Agency Performance
Many brands tends to focus on scopes and cost with their agency partners.
But where’s the performance conversation? Evaluating value, not just spend, is where the transformation happens.
How to get Better Value Across Your Agency Fees – 5 Key Tips
We know how difficult it is for marketing procurement teams to balance driving growth and delivering savings.
We’ve put together our top tips for how to get the best value across your agency fees – and the best part is that all of this is easily achievable using our Agency Scoping Tool
6 Key Takeaways on Building a Bionic Marketing Ecosystem: Lessons from Google and VCCP
On Thursday 8th May, we hosted a panel discussion in London, Tower Hill. The event focused on our Bionic Ecosystem concept; building a future-facing marketing ecosystem that harmonises the relationship between technology and human talent.
Navigating the Future of Marketing Transformation: Reflections from ANA’s Financial Management Conference
At Flock Associates, we live at the intersection of creativity, operational excellence, and marketing transformation. The recent ANA Advertising Financial Management Conference in Carlsbad, CA reinforced just how much transformation the industry is undergoing
Building Brand Bots with Brains: The Five Questions CMOs should ask to Power Smarter Custom AI
With the explosion of custom GPTs and AI-powered tools, it’s tempting for businesses to jump on the bandwagon as quickly as possible to say they’ve joined the future.
Bionic Ecosystem: The Directional Shift – Flock Upcoming Event
How can you build your own bionic ecosystem to navigate complexity and growth in what is a fast, fragmented, and hyper-competitive environment?
An Independent Streak: Beyond the Name on the Door (Flock Webinar Key Takeaways)
Flock Principal Consultant, Bonnie Chu, hosted a webinar to delve into the reasons behind the rise of independent agencies and what this means for the future of the agency ecosystem.
Marketing Shouldn’t Be a Stopwatch Game: The Case for Output-Based Agency Models
If there’s one thing that unites procurement teams, marketing directors, and agency leaders, it’s a shared frustration with the archaic nature of the billable hour.
The Marketing Procurement Metamorphosis – Key Takeaways from the Marketing Procurement iQ Conference
This year, Flock sponsored the Marketing Procurement iQ conference, which took place at the Kia Oval, London. The event was two days full of thought leadership from some of the best minds in the industry.