What We Learned at ProcureCon 2024
We recently attended ProcureCon Marketing 2024 in LA. It was great to get an insight into the latest developments within procurement as well as the strategic role procurement plays alongside marketing.
OUR BLOGS
Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results
Bonnie’s hot takes: How effective marketing processes can leverage MarTech for data-driven results
Flock Associates taps Cormac Loughran as Global Sales Lead
Flock Associates, the global marketing transformation and consulting firm, today announced the appointment of Cormac Loughran as Global Sales Lead.
To Hub or Not to Hub: a Modern Media Question
The globalisation of advertisers has seen many advertisers and their agencies explore consolidating media buying into hubs.
Flock’s Bionic Ecosystem Event – Finding the sweet spot between creativity and technology
On Thursday 12th September, we hosted a Flock morning panel discussion in Savage Garden, Tower Hill. The event focused on our Bionic Ecosystem concept.
Media and Creative – Are We Still Speaking Different Languages?
We recently hosted a webinar edition of our Conscious Recoupling event, all about the integration (or lack of) between Creative and Media. Hosted by Bonnie Chu, Principal Consultant at Flock,.
Flock and Screendragon Announce Strategic Partnership
We are delighted to announce a new strategic partnership with Screendragon. Bringing together Flock’s expertise in transforming marketing processes, operations and agency scoping, with Screendragon’s world class automated workflows, this.
It is time for creative and media to get back together again, but some things have got to change first…
On the 23rd May 2024, Flock hosted Conscious Recoupling – an event centred around the dynamic between creative and media to discuss if the two disciplines were getting back together.
Future-Proofing Procurement Contracts Webinar Summary
In case you missed it, we hosted an webinar on contracting trends titled “From Hindsight to Foresight – contracts that stand the test of time” on March 13, 2024. Our.
Are you ready to unleash the power of retail media?
In the ever-evolving landscape of Retail Media, businesses face a myriad of challenges that hinder seamless operations and growth. Retail media is forecast to hit 25% growth in 2024 (according.
Is AI stuck on the bench for brands at Super Bowl LVIII?
The ultimate spectacle in sports is just days away, with the Kansas City Chiefs taking on the the San Francisco 49ers in front of an expected 115 million viewers. We’re.
Unveiling Media Trends 2024: Insights from a Dynamic Roundtable
Dive into the world of media with us as we unpack some insights from our recent roundtable featuring media specialists from Banking, Retail, Pharma, Automotive, FMCG, and Industry Bodies. This.