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Navigating the Future of Marketing Transformation: Reflections from ANA’s Financial Management Conference

At Flock Associates, we live at the intersection of creativity, operational excellence, and marketing transformation. The recent ANA Advertising Financial Management Conference in Carlsbad, CA reinforced just how much transformation the industry is undergoing

Building Brand Bots with Brains: The Five Questions CMOs should ask to Power Smarter Custom AI

With the explosion of custom GPTs and AI-powered tools, it’s tempting for businesses to jump on the bandwagon as quickly as possible to say they’ve joined the future.

Bionic Ecosystem: The Directional Shift – Flock Upcoming Event

How can you build your own bionic ecosystem to navigate complexity and growth in what is a fast, fragmented, and hyper-competitive environment?

An Independent Streak: Beyond the Name on the Door (Flock Webinar Key Takeaways)

Flock Principal Consultant, Bonnie Chu, hosted a webinar to delve into the reasons behind the rise of independent agencies and what this means for the future of the agency ecosystem.

Marketing Shouldn’t Be a Stopwatch Game: The Case for Output-Based Agency Models

If there’s one thing that unites procurement teams, marketing directors, and agency leaders, it’s a shared frustration with the archaic nature of the billable hour.

The Marketing Procurement Metamorphosis – Key Takeaways from the Marketing Procurement iQ Conference

This year, Flock sponsored the Marketing Procurement iQ conference, which took place at the Kia Oval, London. The event was two days full of thought leadership from some of the best minds in the industry.

An Indepedent Streak – Flock Upcoming Webinar

Please join us as we explore what’s truly behind the rise of the Independents and what it could mean going forward.

Making AI Work: What Marketing Leaders Really Think

When senior marketers from travel, publishing, consumer goods, technology, retail, and healthcare gathered for an intimate Flock roundtable at Fortnum & Mason last month, they cut through the AI hype to focus on practical implementation strategies.

Exploring the New Era of Marketing Procurement – Flock Webinar

We recently hosted a webinar where we gathered some of the best industry minds to discuss the true value of the Marketing Procurement function.

What is the Sexiest Marketing Topic of the Next 5 Years? (Spoiler Alert: It’s Not What You Think!)

Discover why the seemingly dull marketing taxonomy is actually “sexy” and the key to unlocking the future of marketing success.

Revolutionizing Brand Content for Tomorrow’s AI Agents

Ensuring Your Content Is Found By AI Agents Acting on Behalf of Consumers.

From Playbooks to Power Packs: The Evolution of Marketing Toolkits

For Global and Regional marketers, having the right tools for sharing strategies and creative content effectively is crucial.