At Flock Associates, we live at the intersection of creativity, operational excellence, and marketing transformation. The recent ANA Advertising Financial Management Conference in Carlsbad, CA reinforced just how much transformation the industry is undergoing
With the explosion of custom GPTs and AI-powered tools, it’s tempting for businesses to jump on the bandwagon as quickly as possible to say they’ve joined the future.
How can you build your own bionic ecosystem to navigate complexity and growth in what is a fast, fragmented, and hyper-competitive environment?
Flock Principal Consultant, Bonnie Chu, hosted a webinar to delve into the reasons behind the rise of independent agencies and what this means for the future of the agency ecosystem.
If there’s one thing that unites procurement teams, marketing directors, and agency leaders, it’s a shared frustration with the archaic nature of the billable hour.
This year, Flock sponsored the Marketing Procurement iQ conference, which took place at the Kia Oval, London. The event was two days full of thought leadership from some of the best minds in the industry.
Please join us as we explore what’s truly behind the rise of the Independents and what it could mean going forward.
When senior marketers from travel, publishing, consumer goods, technology, retail, and healthcare gathered for an intimate Flock roundtable at Fortnum & Mason last month, they cut through the AI hype to focus on practical implementation strategies.
We recently hosted a webinar where we gathered some of the best industry minds to discuss the true value of the Marketing Procurement function.
Discover why the seemingly dull marketing taxonomy is actually “sexy” and the key to unlocking the future of marketing success.
Ensuring Your Content Is Found By AI Agents Acting on Behalf of Consumers.
For Global and Regional marketers, having the right tools for sharing strategies and creative content effectively is crucial.