Marketing Technology & Data Selection


We’ll support you in the identifying a set of appropriate technology vendors. We’ll then work with you to make a rational selection of a vendor and we’ll support you in the negotiation process, to deliver business and functional requirements.

Simply put, at Flock, we know how to buy marketing technology and data. We can help you set out a great process to choose the best vendors, run tests and tenders, conceive commercial processes and get the technology installed.

We’ve helped our clients buy digital asset management, workflow, programmatic, dynamic content optimisation, consent, web and app build services, CRM and many other technology and data sets across the world.

We take each client and technology and apply proven agile procurement approaches to secure the best marketing technology and data at the best commercial terms, all the while ensuring a smooth transition.

Our 3D process to deliver your transformation

Define Blue Transparent PNG resized
  • Desired outputs and outcomes
  • Integrations
  • Processes that the tech and data must serve
  • Role for marketing, procurement and IT
  • Screening criteria
Decide Blue Transparent PNG resized
  • Vendors
  • Test or tender
Do Blue Transparent PNG resized
  • Selection
  • Commercials
  • Implementation (including potential implementation partner selection)

Many marketers are not technologists and many marketing procurement specialists haven’t bought marketing technology and data.

We have.

Our experienced consultants have over 500 combined years of experience in marketing, working with different technologies. Critically, we think differently from technology consultancies — we have an obsessive focus on outcomes & outputs and the overarching impact on the consumer. With the backing of our marketing capabilities, marketing operations and marketing procurement specialisms, we ensure that marketing tech and data selections are sustainably implemented with the right people, skills and processes in place for the tech and data to be set for success.


  • The best marketing technology and data
  • The best commercial terms
  • The best implementation programs
  • Ultimately, more effective and efficient marketing

Related services

Marketing Technology Optimisation 

Full review of the existing technology, audit of current and future client requirements, analysis of potential options, develop and agree bespoke client solution and then build and execute the implementation plan.

Find out more about Marketing Technology Optimisation

Marketing Technology Transformation

Looking outside of your current utilisation of technology and into how your industry sector is developing we help you understand how new and alternative technologies can add greater value to your business.

Find out more about Marketing Technology Transformation

Marketing Technology Implementation

Establish a full project structure and governance and then provide project management through to delivery of the technology in a ‘run’ state.

Find out more about Marketing Technology Implementation

Our Technology Case Studies