Flockology: New Month, New Trends, New Opportunities
Your essential monthly guide to what’s hot in the world of marketing.
We are currently looking for a:
Global Media and Connections Director (London)
US Martech/Ad Tech Consultant (Seattle)
Junior Consultant (London)
Marketing Project Management Officer (Detroit)
Flock’s CEO, Simon Francis, will be speaking at the WFA Sourcing Forum Europe
Simon will be discussing the Next Generation of Agency Pay Schemes, providing insights around evolving relationships and remuneration model outputs and KPIs sharing insights from real-life cases with some of our clients.
Super Bowl 2018: The advertising winners & losers
With the cost per 30-second slot reportedly at $5 million, advertisers needed to deliver effective, memorable campaigns. Winners this year focused on comedy with a celebrity presence. Read more to discover the 2018 Super Bowl advertising winners and losers.
The Future, Presented by LinkedIn with Help from Top Marketing Thought Leaders 
What does the future hold for marketers? Take a look here at what is coming up in B2B, Sales and Marketing Alignment, Advertising Agencies and Content Marketing.
We must also consider up and coming tech and how we may need to integrate this into our marketing.
Flock can help you do this by optimising your technology and reducing inefficiencies to enhance marketing spend. Click here to read more about our Marketing Teck Stack service.
Duracell’s CMO on the 7Ps that are redefining the brand
Purpose, passion, profit, politics, planet, people, and point of difference follow. Read here how Duracell have altered their marketing approach from a mono-brand perspective.
The big debate: Is CMO succession in crisis?
How can we ensure that dedicated, long-term employees don’t get left on the shelf when brands are increasingly externally sourcing CMOs? Read more here.
How McDonald’s is approaching ‘walled gardens’ 
Walled gardens are shown to enclose and divide data, preventing the client from gaining more rounded insight from the data gathered. Read more here on what McDonald’s are doing to overcome the ‘walled garden’.
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We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
In the meantime, you can read more about our services here, or our most recent work here.
See you next month!
The Flock Team