Global Production Deepdive

Marketing Transformation Challenge:

• A transformational change in the production model was called for in order to enhance customer experience and create a higher level of production efficiency.

The Solution:

• Run a global production auditor RFP
• Develop a Globally driven,  future-ready production workflow platform
• Conduct an audit of existing production processes together with production auditor
• Develop and integrate new production process with Ford project team
• Design future global production set-up and strategy
• Evaluate best solutions for new production model

Outputs & Benefits:

• New production centre “Maker House”
• New production process guidelines and key production steps included early in the creative development process
• Demonstrable achievement of competitive market rates
• Implemented zero-based production budgeting system
• Established preferred vendor programme
• New client and agency resource including production leads
• Upgraded DAM
• More efficient content production system
• Cost savings and efficiencies through new production model