Our Team
We work as a Flock and celebrate our diversity of experience, style, and personality. Our ways of working are inclusive bringing the best from our experienced team.
- All
- APAC
- EMEA
- UK
- USA
Nicole Urena
Marketing Executive
With a Public Relations degree from William Paterson University, Nicole dove into healthcare marketing where she helped a New Jersey hospital land newsworthy media coverage and launch all their social media pages. Since then, she’s used her creative background to focus on more project management roles where she can be a liaison for her clients. During her free time, Nicole spends her day reading a new romance novel, hiking new trails with her pup, Lily and discovering new cafes around her city.
Mathilde Jaeger
Marketing Executive
Mathilde holds a bachelor’s degree in Business Administration and Sociology and a master’s degree in International Business and Politics from Copenhagen Business School in Denmark. She has previously worked for the Danish Cleantech Hub in New York doing business development for Danish companies within the climate tech industry wanting to enter the US market. Before joining Flock, she worked with a Danish design- and innovation studio as the Business Development Manager focused primarily on the US market.
Mathilde has always been adventurous and thus spent two years after high school travelling the world. She describes herself as a creative person and besides holding a certificate from Parson’s School of Design, she did a podcast series in collaboration with Danish radio station ‘Radio 24/7’ in the summer of 2022.
Nick Wells
Media Consultant
Nick is a media consultant at Flock, who’s spent the past 7 years leading client-side media globally and driving marketing transformation for healthcare, B2B, and consumer electronics brands.
As a client-side media lead, he’s faced the same challenges that many of our own clients face day-in and day-out.
Nick is an American expat currently living in Belgium, after spending time in the UK, Netherlands, and France. There’s rarely ‘spare time’ in the home he share with his wife, son, 2 dogs, and 2 cats, but if there ever is, you can find Nick in his woodworking shop building something, or playing ice hockey.
Ewa Emilia
Support to Finance Director
A professional and passionate individual with an entrepreneurial mindset, with sound business and financial experience supplemented by business strategy, business analysis and people awareness. She supports our company’s Finance Director in the financial monitoring of key corporate projects, company financial analysis & reconciliations.
Ewa is meticulous in her research, analysis, and reporting, with exceptional attention to detail balanced with achieving the business aims. Ewa has many years of entrepreneurial, operational, PA, administrative, and financial experience with a demonstrable track record of working in the Art, Oil, Property, Finance, and Education management industries. She holds BA in Business Management and MSc in Innovation Management and Entrepreneurship.
She also takes pride in her accomplishments with hiking challenges across Europe and enjoys spending time by the sea while fishing, doing various sports, dancing, gardening, crafts, reading and exploring nature.
Kristina Huddart
Consultant
Kristina Huddart is an independent DAM consultant who helps brands and cultural heritage organizations to find, implement and make the most of their digital asset management (DAM) practices.
Kristina has over 9 years of experience in the DAM industry working on the client-side across industries including finance, startup, charity, cultural heritage, energy, retail and eCommerce, and events sectors. Kristina is also a thought leader, author, speaker and educator.
Kristina specialises in building strong, successful DAM operations with the right combination of people, process, data, and technology. She provides services to organizations including:
– selecting and implementing DAM systems
– building DAM practices including metadata and taxonomy design, governance structures, data migration, and more
– leading change management and user adoption of DAM and surrounding Marketing Technologies
– supporting companies with evaluating and optimizing their existing DAM operations
Heather Butcher
Marketing Consultant
Currently working as Head of PR for a road safety charity. I started my career in journalism where I trained in-house. I worked on B2B trade titles including Supermarketing and Hairdressers Journal for seven years, splitting my time in the editorial teams across the news and features desks.
I then moved into PR where I have spent the last 25 years in a variety of agency and in-house roles. I have run my own agency, headed up clients and key accounts in specialist and full-service teams. I’ve worked on many blue-chip and international clients, celebrities, influencers, start-ups, and global companies. I also offer crisis PR support and training. Throughout my PR career I’ve taken the lead on crisis communications for hospitality and key consumer brands.
Lisa Lucas
Media Consultant
Lisa has worked in strategic marketing and media in the commercial and non-profit sectors across local and global roles in the US, UK and the Netherlands.
With a background in marketing and content development, she’s led client teams across media strategy, planning and buying and worked on various brand global transformation projects agency-side. Experienced with econometrics, digital strategy, digital in-housing, partnerships and global governance, she’s passionate about effective, purpose-led marketing that is outcome focused.
Adrey Low
Consultant
Adrey has more than 25 years of experience in the brand strategy and communications business. She spent the large part of her career working for BBH, leading and managing some of their biggest regional/global businesses like Johnnie Walker, Unilever, Coke, Levis, Singapore Tourism Board and many more.
She spent the last 10 years running her own strategic consultancy.
Over the course of her career Adrey had worked on a broad range of comms & strategic projects, from helping start-ups write their brand and marketing plans, to brand refreshment exercises for big corporations to creating and executing regional and global marketing and brand campaigns.
Adrey lives in Singapore with her husband and son. Her non-work pursuits tend to centre around art, cooking, and anything green, assuming she ever gets a moment to herself.
Jill Benedict
Consultant
Jill is a seasoned marketing practitioner and operator, known as a catalyst for transforming brands and businesses. With 25+ years of extensive global agency and corporate leadership expertise in B2B, B2C and DTC across 30+ industries, as well as time running a marketing technology company, she has become a trusted resource and advisor to some of the world’s most respected global brands and coveted start-ups.
Jill has worked within companies such as Diageo, PepsiCo, the NBA and The Corcoran Group, as well as for agencies and consultancies such as JWT, Publicis, Interbrand, and Siegel+Gale, and Faith Popcorn’s BrainReserve.
She is laser-focused on improving operations for her clients, so they can focus on customer experience and growth.
Matthew Blay
Marketing Consultant
Matthew is an accomplished strategist, problem-solver, and analytical digital marketing expert with 20+ years of progressive experience in providing integrated business and marketing solutions to diverse clients.
He has a proven track record of driving business growth and innovation using technology.
A strategic thinker with a keen eye for emerging trends and technologies, and a proven ability to drive change and transformation.
With experience in both international digital sales and partnerships, he can also bring a commercial perspective to deliver value for clients.
Matthew lives in South-East London and tries his best to enjoy a round of golf at weekends.
John Helstrip
Consultant
John is a highly skilled Executive Team member, Board Advisor and Certified Chair with a strong background in technology, product strategy and delivery, digital transformation and marketing technology. John has led Technology globally within large corporate environments in addition to co-founding, launching, scaling and managing start-up businesses. On the marketing side having run campaigns across TV, press, digital, OOH, and radio. A passion for developing the strategies and solutions needed to thrive in a rapidly changing digital market. John is a collaborative communicator who builds strong relationships with clients, executive leadership, and key stakeholders to create strategies that unite the organization and accomplish goals.