Our Team
We work as a Flock and celebrate our diversity of experience, style, and personality. Our ways of working are inclusive bringing the best from our experienced team.
- All
- APAC
- EMEA
- UK
- USA
Nicole Urena
Marketing Executive
With a Public Relations degree from William Paterson University, Nicole dove into healthcare marketing where she helped a New Jersey hospital land newsworthy media coverage and launch all their social media pages. Since then, she’s used her creative background to focus on more project management roles where she can be a liaison for her clients. During her free time, Nicole spends her day reading a new romance novel, hiking new trails with her pup, Lily and discovering new cafes around her city.
Mathilde Jaeger
Marketing Executive
I moved to Copenhagen to attend Copenhagen Business School from where I hold a bachelor’s degree in Business Administration and Sociology and a master’s degree in International Business. I have previously worked for the Danish Cleantech Hub in New York doing business development for Danish companies wanting to enter the US market. Before joining Flock, I worked with a Danish design- and innovation studio as the Business Development Manager on the US market as well.
I am very adventurous and thus spent two years after high school travelling the world. I have always been super creative and in the summer of 2022, I made a podcast with Danish radio station ‘Radio 24/7’.
Kristina Huddart
Consultant
Kristina Huddart is an independent DAM consultant who helps brands and cultural heritage organizations to find, implement and make the most of their digital asset management (DAM) practices.
Kristina has over 9 years of experience in the DAM industry working on the client-side across industries including finance, startup, charity, cultural heritage, energy, retail and eCommerce, and events sectors. Kristina is also a thought leader, author, speaker and educator.
Kristina specialises in building strong, successful DAM operations with the right combination of people, process, data, and technology. She provides services to organizations including:
– selecting and implementing DAM systems
– building DAM practices including metadata and taxonomy design, governance structures, data migration, and more
– leading change management and user adoption of DAM and surrounding Marketing Technologies
– supporting companies with evaluating and optimizing their existing DAM operations
Heather Butcher
Marketing Consultant
Currently working as Head of PR for a road safety charity. I started my career in journalism where I trained in-house. I worked on B2B trade titles including Supermarketing and Hairdressers Journal for seven years, splitting my time in the editorial teams across the news and features desks.
I then moved into PR where I have spent the last 25 years in a variety of agency and in-house roles. I have run my own agency, headed up clients and key accounts in specialist and full-service teams. I’ve worked on many blue-chip and international clients, celebrities, influencers, start-ups, and global companies. I also offer crisis PR support and training. Throughout my PR career I’ve taken the lead on crisis communications for hospitality and key consumer brands.
Lisa Lucas
Media Consultant
Lisa has worked in strategic marketing and media in the commercial and non-profit sectors across local and global roles in the US, UK and the Netherlands.
With a background in marketing and content development, she’s led client teams across media strategy, planning and buying and worked on various brand global transformation projects agency-side. Experienced with econometrics, digital strategy, digital in-housing, partnerships and global governance, she’s passionate about effective, purpose-led marketing that is outcome focused.
Rupert Simonds-Gooding
Senior Consultant
Rupert is passionate about making seemingly complex things work smoothly and efficiently. He offers a wealth of experience in auditing, assessing and ultimately improving Marketing processes.
He has spent most of his career in leading creative agencies and was M&C Saatchi Group Creative Services Director until 2015; whilst at the agency he was also Chairman of the IPA Creative Services Group from 2008-2011.
Since leaving the agency his time has been spent as a Marketing Operations Consultant with both agencies and clients alike, across multiple business sectors both in the UK and Ireland.
During his career he has worked with multiple brands, both locally and globally, including HSBC, Three Ireland, Hewlett Packard and BBC World Service in recent years.
In his free time Rupert is passionate about sport, both as a competitor and spectator. He also can often be found fishing or swimming in the sea, rivers and lakes in South West Ireland when he is not working.
Nick Bonney
Senior Consultant
Nick started Deep Blue Thinking in 2018, having previously led ABA Research as Managing Director.
Nick has over 25 years experience in the research industry and brings a unique client side perspective having led the insight function at Orange, M&S, EE and The National Lottery. Nick was made a Fellow of the Market Research Society in 2018.
Deep Blue Thinking have just been nominated for the MRS Independent Consultant Award for the second time in three years.
Andrew Harrison
Asia Co-Lead
Andrew is based in Hong Kong. Prior to Flock, Andrew worked for WPP across Asia – most recently as principal for OgilvyRED’s brand strategy practice in Asia and before that in Ogilvy’s sister company, Brand Union, as Chief Operating Officer (COO) for Asia Pacific.
A leading brand marketer and experienced media CEO, Andrew is a Visiting Fellow at Durham University Business School and was the Marketing Society’s UK Marketer of the Year in 2003. His career spans 17 years of C-suite experience as Marketing Director at world-leading multinational branded businesses (Nestle, Coca-Cola and P&G), 2 years as CEO of Muller, the leading UK dairy business and a further 7 years as a CEO in the UK commercial radio sector, gaining extensive knowledge of broadcast and digital media. He has helped found and sell four brand and media businesses over the last decade – in brand licensing, soft drinks, digital media and marketing consultancy – delivering exits to trade buyers or private equity.
Gillian Harrison
Asia Co-Lead
Gillian is based in Hong Kong and is the Asia Pacific Lead at Flock.
Prior to Flock Associates, she was the Founder and Managing Partner of Oystercatchers Asia Pacific, specialising in improving business relationships between marketing teams, brand managers and their agencies.
Before that, Gillian ran her own retail business in the UK for seven years and spent 15 years in senior client-side marketing roles at Nestle and Procter and Gamble.
In her spare time, she loves exploring energy medicine and is a certified Reiki master, crystal, flower essence gong sound therapist. She lives on a boat in Hong Kong with her husband, two boys and a rescue dog called Larry.
Gerard Ward
Marketing Consultant
Gerard is a global content expert with a deep understanding of marketing, advertising, and multi-channel content creation. A strategic thinker he’s worked with some of the world’s best brands, and agencies including Saatchi, Ogilvy, JWT and Tag. He works closely with clients helping them realise their ambitions by building bespoke global content models tailored to their immediate and future needs. Whether restructuring creative departments, launching content studios, or building and running the USA region for the world’s biggest content agency, Gerard builds networks that are dynamic and scalable, with clear process and governance: built to deliver great creative thinking, sustainable growth, and improved ROI.
Guy Abrahams
Marketing Consultant
With over 30 years in strategy roles in creative and media agencies, I was most recently at Zenith as Global Strategy Lead on pitches and key clients. As a strategy lead was responsible for devising and deploying new media operation models reflecting the changing digital landscape to ensure global strategy was translated into better local execution. As an industry thought leader, I have also spoken at client and industry conferences locally and globally including Eurobest, Dubai Lynx, Cannes Festival of Creativity, DMEXCO and the IAA World Kremlin Congress in addition to judging numerous awards including Festival of Media Awards, M&M Awards, Global & UK Effies. Once ranked top 10 Best Media Thinkers by Campaign UK, I am known as a multi award winner with a reputation as an effective creative thinker and the founder of the London Vermouth Company.