The Marketing Transformation Challenge:
To successfully activate a global communications platform across three continents, three time zones and 50 markets for a global drinks company.
The Marketing Transformation Solution:
- A shared technology platform with shared calendars, filing, conference call platform and digital asset management.
- Project management of the ‘sum of the parts’ and integrated all activity:
- One single strategy presentation.
- One marketing toolkit and regular updates.
- One market and brand engagement strategy.
- Regular calls with one call report and one action list for all agencies.
The Outputs and Benefits:
- Successful delivery of the project across 50 markets.
- Client salary cost saving.
- Increased marketing operations for the duration of the project.
- Time cost savings with one strategic rolling presentation and toolkit.
- Massively enhanced effectiveness through marketing integration and marketing engagement.