Global Platform Activation

The Marketing Transformation Challenge:

To successfully activate a global communications platform across three continents, three time zones and 50 markets for a global drinks company.

The Marketing Transformation Solution:

• A shared technology platform with shared calendars, filing, conference call platform and digital asset management.
• Project management of the ‘sum of the parts’ and integrated all activity:
• ­One single strategy presentation.
• ­One marketing toolkit and regular updates.
• ­One market and brand engagement strategy.
• ­Regular calls with one call report and one action list for all agencies.

The Outputs and Benefits:

• Successful delivery of the project across 50 markets.
• Client salary cost saving.
• Increased marketing operations for the duration of the project.
• Time cost savings with one strategic rolling presentation and toolkit.
• Massively enhanced effectiveness through marketing integration and marketing engagement.