Global Platform Activation


The Marketing Transformation Challenge:

To successfully activate a global communications platform across three continents, three time zones and 50 markets for a global drinks company.

The Marketing Transformation Solution:

  • A shared technology platform with shared calendars, filing, conference call platform and digital asset management.
  • Project management of the ‘sum of the parts’ and integrated all activity:
  • ­One single strategy presentation.
  • ­One marketing toolkit and regular updates.
  • ­One market and brand engagement strategy.
  • ­Regular calls with one call report and one action list for all agencies.

The Outputs and Benefits:

  • Successful delivery of the project across 50 markets.
  • Client salary cost saving.
  • Increased marketing operations for the duration of the project.
  • Time cost savings with one strategic rolling presentation and toolkit.
  • Massively enhanced effectiveness through marketing integration and marketing engagement.

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