August Flockology: Are you up to date on the latest marketing trends?


Your monthly guide to what’s hot in the world of marketing

Lend us your thoughts!
We’re running four short surveys to find the biggest issues and obstacles for marketers. Click below to take them, and the first 25 respondents will also receive a voucher to Amazon. All entries will also reveive our exclusive research report on completion.




Why do CMOs never last?
The CMO is one of the most crucial jobs in the industry – and also one of the highest turnover rates. Harvard Business Review looks into this job, with a package of articles on why CMO’s do not last, and how to increase job retention. See the package here

How can CMOs prepare themselves for their role at a new company? We’re offering a 100 Days CMO Starter Pack, giving you the essentials on succeeding in your role – click here for more details.

Are your campaigns fully integrated?
The Drum is looking into marketing plans, and how to ensure they are aligned across the business. See the article here

We’re showing you the ‘Power of One’ – our tips and tricks to building the best campaigns, get the best results, and do so most efficiently. More details here

The Biggest Deal Of The Year – Worth It?
We reported on Amazon’s acquisition of Whole Foods last month – and now we’re looking at their Q2 earnings since. AdAge highlights Amazon’s second quarter’s earnings, along with six key takeaways here

Does your marketing ecosystem need to deliver more? See our infographic of questions you should be asking and skills you should be using, and be sure to get in touch to discuss how we can help you build these for success.

Taking flight for Millennials
Air France has taken a new strategy, focusing on an all-millennial-everything approach with the launch of their new airline, Joon. See more details on the airline and features they’ll offer here

Is your strategy in-line with your target audience? Flock have helped clients such as Diageo, Jack Wills, SEGA, and CNBC with areas such as brand proposition, customer journey mapping, and content strategy. See here for more details on this service, and how we may be able to help you.

The future can be a scary place for a marketer…
The past few years have seen a dramatic increase in innovations and technological advances. So – what’s to come in the next few? B2BMarketingExperiences is sharing thoughts on what’s to come in the future –see here for the details

Flock have given their own thoughts on what the future holds for marketing. Check out our blog on on our views of the last four years, and what we see for the next four.

We are looking for a Freelance Media Consultant and Senior Marketing Transformation Executive for our London offices. For job descriptions and more information on the application process, head to our careers page here

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here.

See you next month!

The Flock Team

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