Global Capability Assessment & Global Organisational Design


Marketing Transformation Challenge:

  • To understand the Ford Marketing capabilities against the marketing changes of the future.
  • To build a world-class Marketing Organisational Design.

The Solution:

  • Assess the capabilities of global marketing team using the Flock Capability Assessment Tool
  • Gap analysis of capabilities
  • Insourcing versus outsourcing recommendations in six key marketing disciplines
  • Evaluation of Global and Regional headcount
  • Development of Future Global Organization Design
  • Creation of 150 job identification and introduction of executive search companies
  • Recruitment of key roles via Flock marketing recruitment partners Grace Blue

Outputs & Benefits:

  • 150 roles insourced
  • New future facing Marketing roles and skills
  • New, flatter Global Organisation Design

Our Marketing Capability case studies