The Global Creative Pitch

Marketing Transformation Challenge:

• To drive marketing fitness through the creation of an agile, more efficient, future-proof global agency model, building brand love and trust via connected consumer experiencess

The Solution:

• Held workshop with Ford to develop future-proof, agile agency model
• Conducted holding company screening & industry benchmarking analysis
• Developed an RFI and RFP for global Omnichannel and Activation work
• Actively planned & lead the development of & participated in all 8 stages of RFI/RFP
• Provided detailed feedback for each agency with developed independent scoring system

Commercial items:

• Analysed proposed agency resource
• Developed SOW system and introduced new Flock Scoping Tool and remuneration system

Outputs & Benefits:

• A disciplined, thorough and rigorous pitch process
• Choice of new agency model options which found significant savings on agency fees as well as production and media costs
• Created specific KPIs, tailored to strategic objectives and aligned to the new agency model
• Ongoing added value secured through pitch negotiations
• Secured access to the best creative talent from agency partners to ensure the most innovative thinking and the best quality work