Scoping And Remuneration


Marketing Transformation Challenge:

  • To create a globally consistent scoping process, designed to drive a performance based remuneration system
  • To generate cost savings and operational efficiencies and deliver the best commercial value for Ford

The Solution:

  • Reviewed commercial & scoping data to highlight areas for efficiency gains
  • Introduced Flock Scoping Tool to create one simple, unified global scoping solution. Developed new SOW for every geography and Ford business owner
  • Managed scoping process with 3 agencies and regional client teams. Conducted resource fees & industry benchmarking analysis
  • Reviewed and negotiated contractual terms for bonus and remuneration
  • Attended commercial meetings through creative pitch process, supported negotiations, and gained contractual commitments for agency commercial promises

Outputs & Benefits:

  • A consistent Global scoping approach
  • New scoping tool which enables visualisation of global scopes and budgets
  • Specific, globally unified KPIs which are aligned with the new agency model
  • Secured cost savings and operations efficiencies

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