Decreasing ad spend, budget cuts and restructures are unfortunately now commonplace and top of the agenda for advertisers and agencies. Whilst brands continue to look for opportunities to reduce costs,.
At Flock we are sometimes asked to do a Marketing Data Audit or build a Marketing Data Warehouse or “Lake”. In many instances what the advertiser really wants is fully.
The ongoing COVID-19 crisis has shown advertisers how important a well thought-through marketing process is in order to produce quality output without endless approval rounds and exhausted teams. In many.
Flock Associates is a marketing transformation consultancy. We help marketing organizations, large and small, transform the way they work, internally and with external partners such as agencies and production companies..