Your essential monthly guide to the latest insights and trends in the world of marketing
People. We have been thinking a lot about people. How people drive business; it’s success, it’s culture, innovation and it’s value. How companies can grow their people; in leadership, in capabilities, in talent through driving skills, optimising organisational models, grow emerging talent and become a fully diverse and inclusive workplace.
Leadership: The greatest ad ever and how to be a leader in Marketing
As Marketers, we can learn a lot from leaders such as Ernest Shackleton, who by surrounding himself with the right people, led an unlucky expedition to success and straight into the history books.
Surrounding yourself with brilliant practitioners is nothing new, but in marketing teams, things aren’t quite so clean cut. We often witness teams that are thrust together, people are consolidated, leaders are swapped by people who don’t understand marketing, organisational design is often rooted in the past and consumers are putting more demands on CMOs to deliver better, more targeted work.
So if you are a leader in marketing and want to oil the engines, here are five learnings we’ve picked up along the way…
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.
See you next month!
The Flock Team