Your essential monthly guide to what’s hot in the world of marketing
Find us in Germany!
We will be attending the Dmexco Digital Marketing Exposition and Conference this month, and would love to see you there! Find more details about the event here, and be sure to get in touchwith us – we’d love to meet up!
Super-CMO to the rescue!
Research shows that companies with a CMO achieve, on average, 15% higher financial performance. So then why are CMO’s underrated in the industry? Grace Blue Board Member Sherilyn Shackell gives her inputs here
How can CMOs prepare themselves for their role at a new company? We’re offering a 100 Days CMO Starter Pack, giving you the essentials on succeeding in your role – click here for more details.
Agency-side or Client-side; Where Does The Capability Lie?
Flock partners, Grace Blue, have displayed research showing the rise in agency-side backgrounds of Senior Marketers. What does the future look like for younger generations moving up in the industry? See more of Grace Blue, and others findings here
How do you ensure your company’s capability development is set up for the future? We’re discussing the best ways to ensure you’re adapted for the Millennial workforce here
Advertising Agency Production Transparency and Commercial Practises in the Spotlight
The ANA has completed it’s investigation into allegations of bid rigging and shady commercial practises with regard to agency advertising and content production. More details and the full report here
It’s time for a contract clean-up! Flock USA CEO, Maarten Albarda, sounds off on the ANA’s latest report in our blog here
Biggest social media campaign fails
With Team GB and the National Lottery campaigns being the latest hit to the internet, The Drum is listing six social media campaigns that have also fallen to online scrutiny – see the list here
Is your social media strategy in line with your overall marketing ecosystem? We’ve got some tips in aligning with your entire marketing ecosystem here
‘Build, Measure, Learn’
With over half of global orders being done through mobile, Asos is tailoring their strategy to meet customers new needs. More details here
It’s not a new phenomenon, but lately, Marketing Operations has been on the rise. Why has this area become so important? Check out our thoughts here
We are looking for a Freelance Media Consultant and Senior Marketing Transformation Executive for our London offices. For job descriptions and more information on the application process, head to our careers page here
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us hereor use #Flockology @FlockAssociates – we’d love to hear your views.
See you next month!
The Flock Team