Top 5 Takeaways from ProcureCon Marketing US 2022
Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference.
OUR BLOGS
Black History Month at Flock
We have come to the end Black History Month, a time to celebrate black excellence and remember the struggles that the community have faced. Last year at Flock we spent the month focusing.
Negotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open.
Flock Signs Pitch Positive Pledge to Help Improve the Pitching Process
Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process.
How to Authentically Represent Marginalised Groups
Pride month has arrived with celebrations and parades taking place across the US and UK throughout June/July. This presents the perfect time to discuss the representation of marginalised groups and.
The Independence of Data Measurement in Marketing
In America, July 4th has historically been a day to commemorate the Declaration of Independence and a way to create unity amongst the people. We find that in recent years,.
8 Key Marketing Procurement Observations Made at ProcureCon 2022
Flock was delighted to be an event sponsor at the ProcureCon Marketing Conference this year. In addition to having continuous one-on-one meetings each day Flock hosted a roundtable discussion on.
Platinum Jubilee: A CMO Perspective
On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day.
5 Urgent Priorities for Media Directors
There is no shortage of topics for major advertising media directors to look at this year. From inflation, talent acquisition, the metaverse, NFTs, and media diversity, to new brand safety.
The Best Remuneration Model for Your Influencer Marketing Agency
Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing.
Understanding the Three Key Factors to Agile Transformation
A recent McKinsey report cites some mouth-watering statistics relating to organisations that have achieved a successful agile transformation. Overall, these organisations saw 30% improvements in customer satisfaction and efficiency, 5.
How To Run a Successful Pitch
Running a smooth pitch process comes with a host of challenges. At Flock, we have run over 100 pitches, across all disciplines and regions, big and small, and always with.