The digital advertising upside down: what was great is now deemed terrible

How quickly the world can change. Last week I wrote about the fact that UK advertisers seemed to move a lot more proactively on addressing “You-Tube-Gate”. I refer of course.

Parallels between client-agency relationships and parenting

As Mother’s Day approaches our thoughts turn towards our parents and all that they do for us. Here at Flock we see some interesting parallels between a nurturing parent, the.

The UK is moving faster and more assertive on digital ad transparency

It has been quite the week in digital advertising land. We received news that in the UK, the British government’s’ digital advertising had appeared alongside, inside or next to porn.

Multi-channel attribution confusion

If your inbox is anything like mine, every week it gets flooded with many, many white papers from a wide variety of companies. MediaPost even sends out a helpful weekly.

Are international media pitches spiralling out of control?

A lack of preparation from brands is combining with a sense of exceptionalism from agencies to make the process of pitching for media accounts more difficult. Alex Brownsell from M&M.

March Flockology: Are you up to date on the latest trends?

Flockology Your essential monthly guide to what’s hot in the world of marketing Welcome to the our March edition of Flockology, where we’re bringing you the hottest stories and must-reads from.

Advertisers and Agencies: money talks

We are rapidly approaching the nonsense the annual ritual that is the Upfronts and Newfronts. And because it is always about the money, let’s look at some of the money.

Marketers need to look inside before issuing a pitch

As many of you know, I care deeply about the “how” of marketing: how are budgets allocated? How are results measured and tied back to plans and activities? How are.