Redefining Experiences – A Customer Experience Forum Hosted by Flock

For the 2nd time this year, Flock are inviting you to join us for an evening of stimulating insights and engaging discussion!  If you attended our Creativity 2.0 Event earlier.

ISBA and Flock Launch REFRAME: Guidance for Accessible Advertising

ISBA and Flock have launched REFRAME: Guidance for Marketers on how to incorporate Accessibility into their advertising campaigns.  The ambition of the guide is to encourage all advertisers to consider.

MARKETING PROCUREMENT LEADERS GATHER AT THE FLOCK FORUM

Flock held the latest in its series of Flock Roundtables in sumptuous surroundings in Mayfair London this week. This roundtable was focussed on the marketing procurement community and attracted marketing.

Navigating the Future of Marketing through the Power of Customer Experience (CX) 

Elevating Your Business Through Holistic Customer Experience  In today’s dynamic marketing landscape, Customer Experience (CX) is pivotal. The impact of CX extends far beyond customer interactions; it permeates every facet.

The Agency Scoping Process is broken – here’s how to fix it!

Our scopes of work are a mess, how can I get oversight as to what my agencies are actually doing? We have no control over agency spend, it’s like a.

Evolving Measurement in Media and Marketing 

It seems we are once again at a pivotal point in marketing history – as digital and performance marketing has matured, the days of ‘easy gains’ are long gone.  The.

Transparency, a few years post-ANA 

Back in 2016, the media and marketing industry was shaken by a ‘bombshell’ report on transparency that was published by K2 Intelligence, on behalf of the ANA.  The report brought.

The Good, The Bad & The Ugly of In-housing 

With so much noise in the marketing-sphere regarding in-housing vs. outsourcing, it can be difficult to make an informed decision that is right for your business. Whether it be due.

How do you evaluate an agency?

Appraisals are sometimes dreaded by marketers and their agencies. They can find it painful, arduous, and tense, but it doesn’t need to be that way. The provision of transparent, evidence-based.

Decoding Marketing Agency Costs: How Much Should You Pay?

It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees..

7 Signs Your Organization is Working in Silos

Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be.

Exploring the Latest in Digital Asset Management & DAM Europe 2023

Digital Asset Management (DAM) has become an essential component for businesses to effectively organize, store, and distribute their digital assets. As technology continues to advance, the world of DAM is.