Hot Topics at DMEXCO 2018
Last year I asked myself the question, is bigger really better? Even though visitors to the DMEXCO declined for the first time last year, it was still a little bit.
Events
A New Age of Experience Management
Flock recently ventured outside the nest to attend X4, Europe’s biggest experience management event in London. X4 is organised by Qualtrics, a research platform that we use at Flock as.
Cannes and the Marketing Model of the Future
There will be no shortage of discussion points at Cannes: What is the new agency model? What is the real threat from “consultancies”? How can holding companies reinvent to better.
Top 5 from Festival of Media Global 2018
Flock were lucky enough to attend Festival of Media Global this year in Rome. Flock CEO, Simon Francis, led a panel discussion on finding creativity today, nourishing talent and leveraging.
Three things any marketer should address in media
We are in the middle of the Global Festival of Media, held annually and now for its fourth year running in Rome, Italy. Flock is present at the event and.
ANA Marketing Procurement Trends in 2018
Flock attended the ANA Financial Management Conference in Hollywood, Florida earlier this week, and here are some high-level thoughts and take-aways for you. 1. Agency Compensation Three years since the.
Connected Customer Experiences
Automotive, Technology, Entertainment and Investment Banking. Four very different industry sectors but striving for much the same thing: Connected Customer Experiences. At the recent Flock CMO Lunch Forum, held at.
WFA Sourcing Forum New York & Dusseldorf
This month we were delighted to have been asked to present at two packed WFA Sourcing Forums in New York and Dusseldorf. The topic was agency remuneration schemes. Within an.
ANA Digital and Social Media Conference Debrief
Last week, Flock attended the ANA Digital and Social Media conference in San Diego, California. It was the largest edition of the conference since its start about 10 years ago..
Back To The Future – What Marketers Want
Last week, Flock spent two days at The Festival of Media Global in Rome. This event has been around for over a decade and has delivered great content and speakers,.
Flock CEO Simon Francis Speaks with Reevoo about Marketing Transformation
“We’re coming into a world where, for an organisation to survive, they have to be aligned fully around the customer. The fittest, most agile, and customer nimble will survive in.
Transform Your Automotive marketing in 6 steps
The automotive industry is in a fervour for the North American International Auto Show in Detroit this January as execs and consumers alike look to the future of each brand.