The Automotive category spent about $3.6billion on advertising in the US across the period April-June 2013. For a full marketing spend you could comfortably double that figure. It is the.
In these days of fiscal restraint why do clients use their hard won marketing budgets to pay a consultant to help them source and select the right agency for them?.
Flock Associates Survey Reveals Industry Skepticism over Publicis Omnicom Merger And The Role Of Holding Companies In Driving Marketing Integration Flock Associates has been running a survey on its website,.
In a recent article posted on WARC (for article click here), with research data sourced from The Fournaise Marketing Group, it appears CEOs believe advertising and media agencies are too.
We recently attended an evening event at the Cambridge Judge Business School where different organisations were asked to speak to the MBA students about “effective integration”. Amongst the talks was.
Have Media Agencies lost their Cannes creativity and does it matter? Some shocking stats from Cannes this week: It was not a media agency that won the Cannes Media Grand.
The first phase of marketing procurement was to apply basic practise: NEGOTIATION. Just affecting smarter structured negotiations with marketing suppliers brought benefits to the client organisations that brought procurement alongside.
Generally speaking media has become a commodity, traded predominantly on price. We know this is a sweeping generalisation, but we feel it to be broadly true. Everyone knows that media.
This weeks Euromillions lottery rollover jackpot is an estimated £96million. That is a big prize. We sat and had a coffee with a Global Marketing Director last week. The company is.
The honest answer is ”probably not”. Most people are critical and sceptical about things they do not understand and people in business are no different; Production think that Sales ought.
A question of media value Here is a question: If I gave you 1,000,000 YouTube/social media video plays, 100,000 qualified names for your e-CRM databases, 50,000 followers and friends on.
We had just won the Nike account across Europe. It is fair to say that the Nike UK client, the fabulously named Jack Gold, had not much wanted to participate.