Marketing Procurement
Flock Helps Gore to Appoint New Global Media Partner Re-invent GORE-TEX® Brand Communications
Earlier this year, W.L. Gore & Associates embarked on a search for a new global media agency solution. Better known as the company that created the modern performance apparel GORE-TEX® fabrics, Gore took the decision to review the global agency ecosystem of its fabrics division. The goal to develop a rejuvenated brand strategy that reflects…
Read MoreANA Better Creative Brief: What does a good creative brief look like?
Your Creative Brief Probably Stinks! by Bill Duggan, Group EVP, ANA It all starts with a brief… As John Hegarty (founder of Bartle Bogle Hegarty) said, “Writing bad briefs is the most expensive way to write advertising”. Depending on which side of the fence you are sitting on, creative briefs are either adequate or…
Read MoreHow do you maximise agency performance?
They say when you’ve found your perfect partner, that is when the real work starts! That’s true in agency relationships too. So, you have gone through the process of aligning on the scope of work for the next three years, the team have given up time and budget to conduct a thorough pitch process and…
Read MoreFlock helps Gore to appoint a new global creative partner with the aim to re-invent GORE-TEX® brand communications.
Earlier this year, W.L. Gore & Associates embarked on a search for a new global creative agency solution. Better known as the company that created the modern performance apparel GORE-TEX® fabrics, Gore took the decision to review the global agency ecosystem of its fabrics division, with the goal of developing a rejuvenated brand strategy that…
Read MoreThe Three Biggest Reasons for Marketing Change
US insurance company Farmers Insurance’s campaign tag line, perfectly delivered by Oscar winning actor J. K. Simmons, is: “We know a thing or two, because we’ve seen a thing or two”. I love this line, as it suggests Farmers policies constantly evolve because of their consumer’s experiences. We all know a thing or two, and…
Read MoreThe Agency Holding Company Model Is Not Dead, but Challenged!
After WPP’s poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin’s agency conglomerate, and the ad agency holding company model in general. And let’s be clear: there are a lot of pressures on that model. First of all, the ANA reports on agency media and now…
Read MoreProcter & Gamble, The ANA & The Big, Bad Advertising Agency Holding Companies
The advertising agency holding companies continue to find themselves as the pariahs of the industry, implicated as they are by dubious media buying practices, non-transparent digital media processes and practices, and now also by murky advertising production practices. Last year, the Department of Justice started an investigation into production practices at agencies that implicated all…
Read MoreDoes your Marketing Ecosystem need to deliver more?
Does your Marketing Ecosystem need to deliver more? Flock help create the right agency ecosystem to develop the best work, efficiently. We fix broken agency relationships. We find the best agencies, help you run pitches, select the best remuneration system and contracts. Ultimately, we ensure you get the best value from your investment in agency…
Read MoreHas Anything Changed A Year After ANA’s Report On Media Transparency? Why yes!
Toby Elkin wrote an article on June 15, with quotes from three industry players, exploring if anything has changed in the marketing world since the release of the ANA Media Transparency Report about one year ago. The three quoted industry players (John Donahue from Sonobi, Jason Beckerman from Unified and Henrik Busch from Blackwood Seven)…
Read MoreIs your media agency contract fit for purpose? The signs that you might need to renegotiate.
Two years on from the infamous ‘Mediapaloosa’ and a year after the publication of the ANA report and the supporting recommendations, many marketers have demanded more of their media agencies and have in turn changed their commercial relationships to enshrine greater transparency. At Flock, we have helped many of these companies evaluate the strength and…
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