Marketing Procurement
The tool to help the effective management of statements of work
Within Marketing we all know that there are various levels of individual and business capability and competency in place. For many Marketing professionals, you join a community whose processes are somewhere on the scale between the Wild Wild West and a NASA Control Room. The lucky ones have the latter. Business now hold an abundance…
Read MoreBudget Setting Season: Five Ideas To Get You Started
It was AdWeek in New York last week, which coincides with the height of marketing and media budget planning and allocation season for those companies that set budgets by the calendar year. Mars was recently in the news when it announced it was changing its budget setting approach to accommodate for a more diverse media…
Read MoreFlock Manages Ford Agency Ecosystem Review
The Flock team are delighted to have supported Ford in their global agency ecosystem review and omnichannel creative pitch. “Marketing transformation is why we started Flock. We are honored to have played a supporting role in what has been a rigorous and disciplined process from start to finish. One that has led to a modernized…
Read MoreAgency remuneration and the growth of output-based pricing
One element of maintaining a successful advertiser-agency relationship is the agreement on fair pay (or remuneration) for the work that the agency does. To ensure fair pay, there are some simple principles to follow which the industry trade body broadly agrees on. You can find a guide from the IPA here. Before we jump into…
Read MoreYou think your agency is terrific. You think your agency is terrible. Do you really know?
Several recent industry reports have said that the average client-agency relationship is somewhere between 3-4 years. Considering it takes a year or so for a partnership to get off the ground, this is a relatively short period of time and the impact on both companies bottom line and can be dramatic. When a client decides…
Read MoreWhen millions of dollars are at stake
How well is my agency performing? All advertisers want their agency to do what they have promised and contracted to do, and to improve their performance. It is becoming increasingly important to run regular agency appraisals, assessments and performance measurements as agencies are in constant flux (so too are advertisers) and increasingly agencies remuneration is…
Read MoreMarketing Procurement Trends from Procurecon Marketing 2018
Flock attended Procurecon, the Marketing Procurement Conference in London last week. We attended plenary sessions, had over thirty meetings with Marketing Procurement leaders, numerous informal conversations with suppliers, and hosted a sold out Agency Ecosystem Review workshop for 30. Whilst some of on stage performances lacked a bit of “punch” the private one on one meetings…
Read MoreThe World Cup Remains Attractive, Despite The Scandals. But How Attractive?
It is here! The FIFA World Cup 2018 is the world’s largest sporting spectacle, and this year hosted by Russia, running from June 14 to July 15. According to Zenith Media, the FIFA World Cup is expected to generate $2.4 billion in advertising revenue worldwide, and about 3.5 billion people across 220 countries will watch.…
Read MoreANA Marketing Procurement Trends in 2018
Flock attended the ANA Financial Management Conference in Hollywood, Florida earlier this week, and here are some high-level thoughts and take-aways for you. 1. Agency Compensation Three years since the ANA and WFA shared their recommendations on better agency/client contracts it is fair to say that about half of the marketers in attendance had addressed…
Read MoreSir Martin Sorrell Resigns: an Advertisers’ Guide
WPP is the largest marketing services company in the world. It has 3,000 offices and 200,000 people in 112 countries. Its CEO Sir Martin Sorrell has resigned following an investigation into his use of company funds. He will be treated as “retired” so eligible for the benefits due to him. The Chairman Roberta Quarta becomes…
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