A successful pitch – The recipe
In part one of Running a Successful Pitch, we break down the ten most important observations we at Flock have seen, time and time again. As a marketing transformation agency,.
Advertising
How to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below).
Cannes Highlights: Creativity 2.0 and Strong Partnerships
In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion.
Inclusive Creativity Takes Center Stage at Cannes 2023
The Cannes Lions International Festival of Creativity, one of the world’s leading celebrations of creativity in the communications industry is upon us and every year, thousands of creative professionals gather.
Cannes Lions and the Era of Creativity 2.0
Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven.
Transforming Marketing Procurement: Insights from ProcureCon 2023
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those.
Negotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open.
Platinum Jubilee: A CMO Perspective
On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day.
Reviewing Your Agency Fees in 2022
HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as.
Make Noise and Win with Your Influencer Marketing Agency
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements.
Learn How to Measure Your Authentic Representation
Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of.
Choosing the Right Influencer Marketing Agency for You
Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond.