Advertising
Cannes Highlights: Creativity 2.0 and Strong Partnerships
In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion is a game-changer, solving consumer and business challenges while fuelling growth. The echoes from Cannes Lions Festival converge towards recognising the opportunities that lie ahead.…
Read MoreInclusive Creativity Takes Center Stage at Cannes 2023
The Cannes Lions International Festival of Creativity, one of the world’s leading celebrations of creativity in the communications industry is upon us and every year, thousands of creative professionals gather at Cannes for a week-long festival that showcases the best and brightest works in advertising across the globe. Over the years, the festival has become…
Read MoreCannes Lions and the Era of Creativity 2.0
Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven insights, boundless creativity, and cutting-edge technology. In today’s challenging marketing landscape, embracing Creativity 2.0 is essential for achieving success. Recently, we had the pleasure of…
Read MoreTransforming Marketing Procurement: Insights from ProcureCon 2023
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those who couldn’t make it to the event. In this post, we will share our key learnings and provide tips for implementing scaled marketing transformation programs,…
Read MoreNegotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open the door and negotiate. However, this year, more than others, will be a difficult one with some parts of the world in recession or will…
Read MorePlatinum Jubilee: A CMO Perspective
On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…
Read MoreA successful pitch – The recipe
In part one of Running a Successful Pitch, we break down the ten most important observations we at Flock have seen, time and time again. As a marketing transformation agency, we are, of course, frequently asked about our experience and how our approach to transformation is specifically tailored to each individual client. We are always…
Read MoreLearn How to Measure Your Authentic Representation
Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of scheduled events, it’s crucial the learning continues beyond the month. Previously, we touched on the importance of representing marginalised groups and what it means to have…
Read MoreMake Noise and Win with Your Influencer Marketing Agency
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…
Read MoreReviewing Your Agency Fees in 2022
HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as procurement and finance want to know that their fees are good value and transparent. To support our clients Flock created the Flock Agency Scoping Tool.…
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