Black History Month: A Flock Summary

Black History Month Flock

This Black History Month at Flock we wanted to join in with the theme of a “Festival of Celebration” and shine a light on the achievements of past and present influential black people within the community. Whilst we wanted to keep a positive stance for the month, we also wanted to highlight struggles still experienced…

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Sustainability In Marketing: The Framework

Sustainability in Marketing

Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…

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How Marketing Can Have A Sustainable Impact On The Environment

Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. To access the full paper and all associated resources included, download using the link below. The framework is…

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10 Key Questions to Help You ACT on Your Environmental Impact

With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental impact. Yet as floods and fires level communities across the globe, grappling with the climate crisis can sometimes feel overwhelming. At Flock, we’re eager to…

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Becoming a Sustainable Marketing Company

At Flock we are committed to positive change not only for our clients, but also for the Industry and the wider world. After doing a lot of research on what a Sustainable Marketeer looks like, we recently released our findings in a whitepaper, which can be downloaded below. We want to try our best to…

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10 Recommendations For a New Olympic Sponsors Marketing Manual

The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…

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The Sustainable Marketer: Flock’s Marketing Sustainability Whitepaper.

According to the WFA, whilst 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with 50% citing their marketing organizations are “about to start” or still “taking first steps”. We at Flock have created “The Sustainable Marketer”, a Marketing Sustainability Whitepaper to help…

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TRANSFORMING THE WAY WE WORK

FLOCK’S NEW NORMAL Marketing teams are having to adapt to work faster, harder, and more effectively at a time when working part from home and part from the office has become the ‘new normal’. But, what you can do to support your marketing teams to help them work smart, work well, and work enjoyably in…

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Flockology: Tips for riding the technology wave

Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…

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Flock Handles Duracell Agency Review Process

Duracell have awarded Wunderman Thompson all global creative business, with the exception of the North American region. The Flock team are delighted to have designed and facilitated the creative pitch process for Duracell. After a four-month multi agency competitive pitch, Wunderman Thompson will now be partnering up with one of the world’s most trusted and…

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