Make Noise and Win with Your Influencer Marketing Agency

influencer marketing

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…

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Choosing the Right Influencer Marketing Agency for You

flock influencer marketing

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…

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Advice for Growing Businesses this Thanksgiving

Thankful-thanksgivingflock

Thanksgiving is a holiday to celebrate gratitude and focus on the good that we have in our lives. A time to take a moment from the hustle and bustle of our busy schedules and reflect. We are so thankful for our Flock family, amazing clients, our continued business and the list goes on.   Looking back to when we started eight years ago, we were the small kids on the block, or if you asked…

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Thinking about running an agency review or going to pitch?

We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…

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Building A Data Strategy In 7 Sprints

CEOs and CMOs have had ‘data strategy’ on their agenda for a while… It’s probably fair to say that the landscape constantly changes, as more data became available over the recent years, but also new restrictions like GDPR. We have seen Agency Ecosystems being changed in some areas to focus more on “science-based agencies”. Most…

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How Do You Define ‘Agile’ Marketing? – Flock 333

As part of our 333 series, we ask three marketing experts, three questions, in a three-minute read. This week we explore the definition of ‘Agile’ in marketing as we see more and more marketers needing to be nimble and flexible in how they plan and respond in their marketing practices. The recent Covid situation has accelerated this trend in…

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Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…

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What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in the marketing industry have painted a negative picture of a third party cookie-less environment. What do you see as the opportunities arising from the evolving…

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Is Next Year’s Marketing Keeping You Awake At Night?

This month at Flock we’ve been taking the temperature of what’s in store for next year for our clients. After a very turbulent 2020, there’s been immediate demand for us to help with areas that will deliver efficiencies quickly. This has been in many areas but includes effective media and production spend, renegotiating agency fees,…

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Getting additional value from your agency relationship

Decreasing ad spend, budget cuts and restructures are unfortunately now commonplace and top of the agenda for advertisers and agencies. Whilst brands continue to look for opportunities to reduce costs, they are also expecting their agency partners to demonstrate better value in the services they provide.  In agency appraisals recently conducted by Flock we have…

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