How To Run a Successful Pitch

Running a smooth pitch process comes with a host of challenges. At Flock, we have run over 100 pitches, across all disciplines and regions, big and small, and always with the most important goal in mind – bringing together what belongs together.   Over time, we have carried out pitches for our clients that include Ford,…

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Learn How to Measure Your Authentic Representation

Throughout the month of February, we have been celebrating the LGBT community and Black History in the US, raising awareness for them both. Even though we reach the end of scheduled events, it’s crucial the learning continues beyond the month.  Previously, we touched on the importance of representing marginalised groups and what it means to have…

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Advice for Growing Businesses this Thanksgiving

Thankful-thanksgivingflock

Thanksgiving is a holiday to celebrate gratitude and focus on the good that we have in our lives. A time to take a moment from the hustle and bustle of our busy schedules and reflect. We are so thankful for our Flock family, amazing clients, our continued business and the list goes on.   Looking back to when we started eight years ago, we were the small kids on the block, or if you asked…

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The Five Hottest Trends In Creative Operations

Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…

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Sustainability In Marketing: The Framework

Sustainability in Marketing

Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…

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How Marketing Can Have A Sustainable Impact On Society

Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. The framework is based on 3 simple principles: SEE, ACT, MEASURE. S.E.E stands for Society,…

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How Can Marketing Have A Sustainable Impact Economically?

After careful research, Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. The paper includes three important frameworks to help marketing organizations build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC. It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…

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Who Are The Best Agency Search Consultants?

There are many people and firms in the market claiming to be “Agency Search Consultants” or “Pitch Consultants”; experts who can help an advertiser find the best agency for their needs, and run a review that tests the agencies abilities, reducing risk for the advertiser.  The options vary from a one-(wo)man-band to global consultancies armed…

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How Better Behaviours Can Give You The Advantage​

I think its fair to say everybody has their good and bad days when it comes to the work they do.  Some days everything seems to be going your way – you hit deadlines, the staff are pleased, you win business, you get praise, but on others a day it can suck.  People don’t turn up to a meeting, you don’t get…

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Client Agency Relationships: Sharing Is Caring

Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…

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