Global
Client Agency Relationships: Sharing Is Caring
Often when building an initial client-agency relationship, best practise processes and operational models are put it place, however, as the partnership grows, people change, new markets/disciplines are added, new strategic priorities are put in place, and clients have to ensure that the operational side of the relationship keeps up. But how do you know if…
Read MoreAgency Fee Benchmarking: Top Tips
Pretty much all marketing and marketing procurement teams have questions about their agencies’ fees: “Am I paying my agencies the right amount?” “Is there any efficiency to be found in my agency fees?” “How do I validate my agency fees as being good value?” “Are my agency fees truly transparent?” And, without using some sort…
Read More10 Key Questions to Help You ACT on Your Environmental Impact
With the UN last month declaring a code red for humanity due to the climate crisis, the time has well and truly come for marketers to reckon with their environmental impact. Yet as floods and fires level communities across the globe, grappling with the climate crisis can sometimes feel overwhelming. At Flock, we’re eager to…
Read MoreClient-Agency Relationships: People at Heart
People are, and always will be, at the heart of every relationship, particularly between a client and their agencies. It is people who bring the drive, passion, talent and ‘human connection’ to an organisation and, therefore, it is so important that we continue to assess and optimise the way we all work together. Our Flock…
Read More10 Recommendations For a New Olympic Sponsors Marketing Manual
The Olympics are – finally – here. As this is perhaps the most different of all Olympics, it is worth reflecting on how recent events have informed and continue to inform a new “manual” for scaled event sponsorships. Covid of course has changed just about everything for the event, the athletes, the spectators and Olympic…
Read MoreThe Sustainable Marketer: Flock’s Marketing Sustainability Whitepaper.
According to the WFA, whilst 95% of marketers believe that marketing can make a difference in the sustainability journey, there is still a lack of application, with 50% citing their marketing organizations are “about to start” or still “taking first steps”. We at Flock have created “The Sustainable Marketer”, a Marketing Sustainability Whitepaper to help…
Read MoreClient-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…
Read MoreHow to Measure Marketing Diversity and Inclusion
They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion in marketing, it’s strange to us that so much can be said while so little gets done, with minimal guidance out there for marketers wishing…
Read MoreWhat are the Top 5 Future Marketing Procurement Trends to Watch out for?
Procurecon, Europe’s largest meeting of CPOs and senior procurement executives, is occurring this year from 28th to 29th June. It will have a selection of top brand speakers and sponsors who have paid to be on stage. It is always great to have a debate, network, and share experiences, and for companies like Flock, it’s…
Read MoreOur Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…
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