General
7 Signs Your Organization is Working in Silos
Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be the primary reason for this, the reorganization of company structures proves to be an advantageous opportunity to accommodate one of the biggest challenges in the…
Read MoreThe Importance of Nurturing Company Culture
Workplace culture has been defined as “the shared values, belief systems, attitudes and the set of assumptions that people in a workplace share” and has long been a topic of contention between organisations and their employees. What the leaders of an organisation might think constitutes a good and productive workplace culture, isn’t necessarily what the…
Read MoreThe Future of the Marketing Operating Model
For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to be delivered in line with the wider business aim and achieving new business targets effectively. The model must be able to integrate processes, people, and…
Read MoreCarrot vs. Stick Debate: Effective Agency Appraisals and Remuneration
When companies evaluate their agency partners, they often times use the scores from that evaluation to decide the remuneration of the respective agency and thus whether they should receive a bonus, or a malus, based on their performance. Though agency appraisals and evaluations are effective methods of giving the company an overview of agency performance,…
Read MoreDecoding Marketing Agency Costs: How Much Should You Pay?
It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees. There are a range of marketing agencies that companies can utilise; Production, Digital, Media, PR, CRM, and Social. The benefits of hiring a marketing agency…
Read MoreDebunking the ‘Grass is Greener’ Myth in Agency Relationships
In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have become all too common for many professionals. The weight of these responsibilities can often lead us to question our agency relationships and wonder if the…
Read MoreHow To Run a Successful Pitch
Running a smooth pitch process comes with a host of challenges. At Flock, we have run over 100 pitches, across all disciplines and regions, big and small, and always with the most important goal in mind – bringing together what belongs together. Over time, we have carried out pitches for our clients that include Ford,…
Read MoreFlock Agency Scoping Tool Updates
Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with their agencies Manage the commercial aspects of pitch processes Benchmark agency fees using over $1.1billion of live negotiated fees This update is the result of…
Read MoreReviewing Your Agency Fees in 2022
HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as procurement and finance want to know that their fees are good value and transparent. To support our clients Flock created the Flock Agency Scoping Tool.…
Read MoreThe Importance of Authentic Representation
As we begin to celebrate US Black History Month and LGBT history month, now is a perfect time to reflect upon and reiterate the vital topics of conversation we started in our guides on authentic representation. In recent years there has been a firm shift to understand the importance of representing marginalised groups, whether that’s…
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