Redefining Experiences – A Customer Experience Forum Hosted by Flock
For the 2nd time this year, Flock are inviting you to join us for an evening of stimulating insights and engaging discussion! If you attended our Creativity 2.0 Event earlier.
UK
Decoding Marketing Agency Costs: How Much Should You Pay?
It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees..
Transforming Marketing Procurement: Insights from ProcureCon 2023
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those.
Debunking the ‘Grass is Greener’ Myth in Agency Relationships
In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have.
Creativity 2.0 – The Birth of a New Creative Model
We were thrilled to host our first Flock X event of the year, focused on thought-provoking insights and a panel discussion exploring the future of creativity within the marketing operating.
Carrot vs. Stick Debate: Effective Agency Appraisals and Remuneration
When companies evaluate their agency partners, they often times use the scores from that evaluation to decide the remuneration of the respective agency and thus whether they should receive a.
The Secret to Using AI in Marketing
Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities.
Why marketing People & Skills is more important in 2023?
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work.
Negotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open.
Flock Signs Pitch Positive Pledge to Help Improve the Pitching Process
Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process.
Platinum Jubilee: A CMO Perspective
On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day.
The Best Remuneration Model for Your Influencer Marketing Agency
Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing.