Flock Signs Pitch Positive Pledge to Help Improve the Pitching Process

Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process for agencies and advertisers to better benefit people within the industry, the planet, and profits.  Positive Pitching – It’s in our DNA In summary, The…

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Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…

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The Best Remuneration Model for Your Influencer Marketing Agency 

Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered tips to consider when Choosing the Right Influencer Marketing Agency. Next in the series, we…

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Flock Agency Scoping Tool Updates

Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with their agencies Manage the commercial aspects of pitch processes Benchmark agency fees using over $1.1billion of live negotiated fees This update is the result of…

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Make Noise and Win with Your Influencer Marketing Agency

influencer marketing

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…

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Reviewing Your Agency Fees in 2022

reviewing your agency fees flock

HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as procurement and finance want to know that their fees are good value and transparent.  To support our clients Flock created the Flock Agency Scoping Tool.…

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Choosing the Right Influencer Marketing Agency for You

flock influencer marketing

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…

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Five Tricks to Integrate Marketing Teams

card shuffling

The art to integrating marketing teams perfectly, can in many ways, be likened to card shuffling. You may ask how so let’s observe the similarities. Before a magician starts a trick or a croupier begins a new game, they will shuffle the deck. One of the most recognised card shuffle is the Overhand Shuffle, where…

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Evolution of Representation: Measuring Progress of Diversity and Inclusion

Evolution of Representation

Earlier this year, Flock partnered with ISBA (Incorporated Society of British Advertisers) to create a practical guide for marketers to think more deeply about their marketing endeavours and whether they are authentically representing their audience. Representation of a Nation established A.C.T, a 3-step framework which stands for Accountability, Collaboration and Trading, enabling brands to elicit…

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