UK
Transforming Marketing Procurement: Insights from ProcureCon 2023
Last week, Flock attended ProcureCon Marketing 2023 held in London. We engaged in insightful conversations with some of the world’s leading marketing procurement professionals and gathered valuable takeaways for those who couldn’t make it to the event. In this post, we will share our key learnings and provide tips for implementing scaled marketing transformation programs,…
Read MoreCreativity 2.0 – The Birth of a New Creative Model
We were thrilled to host our first Flock X event of the year, focused on thought-provoking insights and a panel discussion exploring the future of creativity within the marketing operating model. The concept of Creativity 2.0 emerged as a fusion of new ways of working, data, creativity, and technology that are essential for success in…
Read MoreCarrot vs. Stick Debate: Effective Agency Appraisals and Remuneration
When companies evaluate their agency partners, they often times use the scores from that evaluation to decide the remuneration of the respective agency and thus whether they should receive a bonus, or a malus, based on their performance. Though agency appraisals and evaluations are effective methods of giving the company an overview of agency performance,…
Read MoreDecoding Marketing Agency Costs: How Much Should You Pay?
It is essential that marketing departments get the most out of their budget as possible and for many brands a large portion of this budget is spent on agency fees. There are a range of marketing agencies that companies can utilise; Production, Digital, Media, PR, CRM, and Social. The benefits of hiring a marketing agency…
Read MoreDebunking the ‘Grass is Greener’ Myth in Agency Relationships
In today’s fast-paced business landscape, where growth, economic downturns, rising costs, intricate planning, quarterly reports, performance metrics, and optimization strategies dominate our thoughts, it’s no wonder that sleepless nights have become all too common for many professionals. The weight of these responsibilities can often lead us to question our agency relationships and wonder if the…
Read MoreWhy marketing People & Skills is more important in 2023?
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work to do to close the skill gaps organisations are facing. Currently, the number of skills required for a single job is increasing by 10% year…
Read MoreThe Secret to Using AI in Marketing
Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities to marketers to leverage technology to carry out tasks normally done by humans to improve the customer journey and the output and efficiency of the…
Read MoreNegotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open the door and negotiate. However, this year, more than others, will be a difficult one with some parts of the world in recession or will…
Read MoreFlock Signs Pitch Positive Pledge to Help Improve the Pitching Process
Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process for agencies and advertisers to better benefit people within the industry, the planet, and profits. Positive Pitching – It’s in our DNA In summary, The…
Read MorePlatinum Jubilee: A CMO Perspective
On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…
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