Top 5 Takeaways from ProcureCon Marketing US 2022

Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference solely dedicated to the unique challenges of marketing procurement and the sourcing of marketing services. It is an incredibly valuable event for the industry to…

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Flock Signs Pitch Positive Pledge to Help Improve the Pitching Process

Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process for agencies and advertisers to better benefit people within the industry, the planet, and profits.  Positive Pitching – It’s in our DNA In summary, The…

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The Independence of Data Measurement in Marketing

In America, July 4th has historically been a day to commemorate the Declaration of Independence and a way to create unity amongst the people. We find that in recent years, certain events have somewhat shown to be contradictory to this sentiment and so we understand that the holiday this year will feel and look different.…

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The Best Remuneration Model for Your Influencer Marketing Agency 

Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered tips to consider when Choosing the Right Influencer Marketing Agency. Next in the series, we…

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Flock Agency Scoping Tool Updates

Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with their agencies Manage the commercial aspects of pitch processes Benchmark agency fees using over $1.1billion of live negotiated fees This update is the result of…

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Make Noise and Win with Your Influencer Marketing Agency

influencer marketing

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…

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Reviewing Your Agency Fees in 2022

reviewing your agency fees flock

HERE’S WHAT YOU NEED TO KNOW Agency Fees account for a significant amount of the marketing budget within organisations. It is no surprise then that key marketing stakeholders such as procurement and finance want to know that their fees are good value and transparent.  To support our clients Flock created the Flock Agency Scoping Tool.…

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Choosing the Right Influencer Marketing Agency for You

flock influencer marketing

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…

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Evolution of Representation: Measuring Progress of Diversity and Inclusion

Evolution of Representation

Earlier this year, Flock partnered with ISBA (Incorporated Society of British Advertisers) to create a practical guide for marketers to think more deeply about their marketing endeavours and whether they are authentically representing their audience. Representation of a Nation established A.C.T, a 3-step framework which stands for Accountability, Collaboration and Trading, enabling brands to elicit…

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