US
7 Signs Your Organization is Working in Silos
Spotify, JPMorgan, Sonos, Meta, Microsoft, Ernst & Young. Those are just some of the companies that are experiencing reorganizations in 2023 due to layoffs. While economic uncertainty seems to be the primary reason for this, the reorganization of company structures proves to be an advantageous opportunity to accommodate one of the biggest challenges in the…
Read MoreWhy marketing People & Skills is more important in 2023?
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work to do to close the skill gaps organisations are facing. Currently, the number of skills required for a single job is increasing by 10% year…
Read MoreThe Secret to Using AI in Marketing
Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities to marketers to leverage technology to carry out tasks normally done by humans to improve the customer journey and the output and efficiency of the…
Read MoreTop 5 Takeaways from ProcureCon Marketing US 2022
Flock Associates had the opportunity to sponsor and attend ProcureCon US Marketing 2022 this month at Palm Springs. For those not familiar with ProcureCon Marketing US it is a conference solely dedicated to the unique challenges of marketing procurement and the sourcing of marketing services. It is an incredibly valuable event for the industry to…
Read MoreNegotiations: What can Marketing Procurement Leaders Expect this Autumn/Fall?
It’s that time of year when every marketing procurement professional thinks in earnest about their budgets, targets, scopes, and agency fees for the year ahead. It is time to open the door and negotiate. However, this year, more than others, will be a difficult one with some parts of the world in recession or will…
Read MoreFlock Signs Pitch Positive Pledge to Help Improve the Pitching Process
Flock are delighted to be a signatory of the IPA and ISBA jointly developed ‘Pitch Positive Pledge’. The pledge was launched earlier this year and seeks to improve the pitching process for agencies and advertisers to better benefit people within the industry, the planet, and profits. Positive Pitching – It’s in our DNA In summary, The…
Read MoreThe Independence of Data Measurement in Marketing
In America, July 4th has historically been a day to commemorate the Declaration of Independence and a way to create unity amongst the people. We find that in recent years, certain events have somewhat shown to be contradictory to this sentiment and so we understand that the holiday this year will feel and look different.…
Read MoreThe Best Remuneration Model for Your Influencer Marketing Agency
Influencer marketing has been a hot topic in the boom of social media over the last few years. More and more of our projects include this type of work. Continuing with our Flock series on Influencer Marketing, previously we covered tips to consider when Choosing the Right Influencer Marketing Agency. Next in the series, we…
Read MoreFlock Agency Scoping Tool Updates
Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with their agencies Manage the commercial aspects of pitch processes Benchmark agency fees using over $1.1billion of live negotiated fees This update is the result of…
Read MoreMake Noise and Win with Your Influencer Marketing Agency
Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…
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