Top 8 Marketing Procurement Trends

Marketing Procurement Trends

Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider. Working closely with so many market-leading clients, we get to see first-hand the top trends that market leaders are acting on now, and in the…

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Thinking about running an agency review or going to pitch?

We all know that agency reviews or going to pitch can be a daunting process where workload increases, and risk levels can be high without the right team, templates, tools and specialist support in place. Flock offers Full Pitch Consultancy and having run over 60 pitch and agency review projects over the last 2 years…

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3 Steps to Benchmarking Advertising Agency Fees

For many advertisers, their expenditure on Marketing Agency Fees represents a significant investment. They, and other stakeholders like procurement and finance, want to know that they are paying a fair amount for the services the agency is contracted to provide i.e. They want to be able to benchmark their agency fees to ensure they are…

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Do You Need Help With Your Agency Reviews?

Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…

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Are you having trouble with your Agency fee negotiations?

Its that time of the year when you are probably scoping for your agency’s next year’s fees or at least thinking about it. We know what that can feel like, half exciting, half scary. You probably have big efficiency and effectiveness targets to hit. The likelihood is the Agency Finance Directors feel the same, but…

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Flockology: Tips for riding the technology wave

Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…

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Flock Launches Scoping Tool To Transform Agency Fee Transparency

Flock Associates – The Marketing Transformation Company – launches a new agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. [ London, United Kingdom, May 13th ] Flock has today launched its Agency Scoping Tool. One of the foundations of a great client and agency relationship is…

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How to Ask the Right Questions of Your Agency

It’s fascinating how bad we are at asking for what we want.  I mean directly, boldly and clearly asking for what we want.  Here are some examples that might resonate and look hard — they are questions, but the answers rarely give us what we want: “Am I the only one who fills the dishwasher?”…

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