Flockology
Flock’s Marketing Transformation Resolutions for 2021
2021 may feel not too different to 2020 right now, but here at Flock, we feel it’s right to set our intentions in the right direction. Here are a few handy resolutions the Flock crew think will help achieve great Marketing Transformation this year. Simon Francis, CEO Schedule more breaks in the day just to…
Read MoreFlockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…
Read MoreFlockology: Grocery shopping in a digital world: What’s your next e-commerce strategy?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical…
Read MoreFlockology: Lost sight of how your agency can, and does, add value?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Lost sight of how your agency can, and does, add value? Most organisations miss the opportunity to implement an effective supplier relationship management (SRM) system, with many questioning what SRM is (and is not) and how their agency can…
Read MoreFlockology: Steering Towards Automotive Success
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Automotive. This month the state of the Automotive Industry has been at the forefront of our minds. With industry challenges fast approaching, many brands are questioning how they can set themselves up for success. This thinking spans across industries with many…
Read MoreFlockology: The greatest ad ever and how to be a leader in marketing
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing People. We have been thinking a lot about people. How people drive business; it’s success, it’s culture, innovation and it’s value. How companies can grow their people; in leadership, in capabilities, in talent through driving skills, optimising organisational models,…
Read MoreFlockology: Perfect Digital Storm
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Perfect Digital Storm: Do You Have Visibility? A perfect digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the last quarter of 2018. This will not be a…
Read MoreFlockology: Keeping the spark in your agency relationship
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Maximising Agency performance begins with enhancing the Client-Agency relationship… It’s estimated that in 2018, over $558billion will be spent on advertising with over 300,000 agencies globally. With so much at stake, how do advertisers ensure that their agency relationships…
Read MoreFlockology: Should you keep all of your MarTech eggs in one Agency Basket?
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing Should you keep all of your MarTech eggs in one Agency Basket… Agencies are starting to provide more and more marketing technology, but as this MarTech is only available to their clients, unlike independent vendors, agencies are likely to…
Read MoreFlockology: 4 steps to building an in-house studio
Flockology Your essential monthly guide to the latest insights and trends in the world of marketing In-house, Out-house, Bauhaus Whether to move your creative services in-house or out-source is a tricky question, one which from our experience doesn’t have a wrong or right answer. If the decision is to bring creative services into your marketing…
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