Flockology

Your essential monthly guide to the latest insights and trends in the world of marketing

Flock is excited to launch our new Flock Agency Scoping Tool to help brands better control their agency fees and promote transparency, trust, efficiency and agility. With $264 billion in agency fees changing hands each year, it is critical that advertisers have the most powerful tool available to them to manage the process.

Grocery shopping in a digital world: What’s your next e-commerce strategy?

In 2018, there was a significant shift in the market where, for the first time, 54% more consumers utilised search on Amazon as opposed to Google, despite search engines being built for the key purpose of selling advertising space to retailers for product sales.

This change ignited a shift in consumer behaviour – consumers know what they want and where to find it. It also signalled a change in how advertisers support e-commerce, with increasingly more investment moving to “in-e-store” activity.

In 2018, there was a significant shift in the market where, for the first time, 54% more consumers utilised search on Amazon as opposed to Google, despite search engines being built for the key purpose of selling advertising space to retailers for product sales.

This change ignited a shift in consumer behaviour – consumers know what they want and where to find it. It also signalled a change in how advertisers support e-commerce, with increasingly more investment moving to “in-e-store” activity.

The change in the retailers’ technology to focus on persistent carts, suggestion engines, and cross-promotional deals also requires new “in-e-store” marketing activity to break into consumer repertoires and stay there. So, with all this in mind, what do brands need to take into consideration when creating their e-commerce Strategy – Market performance, data strategy, technology strategy, analytics solution, advertising model? And what should your e-commerce strategy look like in terms of strategy for growth, tactics and skills?

Here is what we have learnt from some of our global advertisers

Read more

What does your future e-commerce strategy look like? – 6 key considerations

CIOs: The New ‘Chief Enablers’ of Digital Transformation

The role of CIOs in modern marketing has evolved. CIOs are increasingly becoming more customer-facing, revenue-driving, value-contributing and perhaps suited to lead digital transformation initiatives within an organisation. Read More.

Digital Transformation – 6 steps to choosing the right Martech for your organisation 

Has Marketing forgotten about creativity?

As agencies continue to increase their offering of integrated services and cover an increasing number of communication channels, the one aspect setting agencies apart and bringing the spark to marketing is lost; creativity. Read More.

How you can liberate creativity – 5 key considerations 

Events

We are excited to be running a workshop “Maximising Your Agency Relationships” at ProcureCon on 11th June, hosted by Simon Francis, CEO. Use the code below for a Flock discount then come and say hello!

Contact Julie Marshall at julie.marshall@flock-associates.com if you are planning to attend this event, we’d love to buy you a coffee and share expertise.

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here.

See you next month!

The Flock Team