Your essential monthly guide to the latest insights and trends in the world of marketing
Should you keep all of your MarTech eggs in one Agency Basket…
Agencies are starting to provide more and more marketing technology, but as this MarTech is only available to their clients, unlike independent vendors, agencies are likely to invest less money and time in their technological offering. How can you know that the agency’s tech is for you, when they have a vested interest in locking you in? They may have amazing IP linked to their managed service and it could be that changing to an independent tech makes operations harder. You need to focus on what you want from your technology and then navigate the 6,500+ MarTech options to make the right choice. Read More.
Brands and agencies are greatly increasing the budgets they allocate for marketing technology and almost a quarter of total budgets are now dedicated to this area according to a new study by WARC and Moore Stephens. Read more.
Marketers are using AI to help build consumer experiences every day. Natural language processing is providing the backbone for customer service chatbots and machine learning is aiding product development from forecasting the effect of cancer drugs to editing Hollywood movies. Read more.
Flock will be running a workshop on: ‘Ensuring you have the optimal agency contracts in place for current and future requirements: How to structure the agency contract to achieve the transparency you need’
AnA Masters of Marketing Week
24th – 27th October 2018
We will also be attending ANA Masters of Marketing Week. If you are going as well, get in touch!
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology @FlockAssociates – we’d love to hear your views.