Flockology: Keeping the spark in your agency relationship



Your essential monthly guide to the latest insights and trends in the world of marketing

Maximising Agency performance begins with enhancing the Client-Agency relationship…

It’s estimated that in 2018, over $558billion will be spent on advertising with over 300,000 agencies globally. With so much at stake, how do advertisers ensure that their agency relationships are performing to the highest possible level?

Using regular reviews can help to drive agency performance and increase return on investment, through the identification of gaps and opportunities in your current way of working. However, it’s important that the foundations of these reviews are based on some core principles to enable the delivery of informed, valuable feedback that will help clients and agencies to achieve their objectives. Read More.

Webinar: Flock Agency Appraisal
Wednesday 14th November – 2pm GMT, 9am EST

Flock’s Agency Appraisal webinar will demonstrate with live examples, how to enhance your agency performance.

The Flock team are delighted to have supported Ford in their global agency ecosystem review and omnichannel creative pitch.

 “Marketing transformation is why we started Flock. We are honored to have played a supporting role in what has been a rigorous and disciplined process from start to finish. One that has led to a modernized solution for marketing on a global scale.” Simon Francis, CEO, Flock Associates

If you are interested in discovering more about our work with agency ecosystem reviews, please click here.



 ANA In-House Agency Report: Top 12 themes 

The recent ANA report highlights the benefits of an in-house agency, from efficiency to better brand knowledge, and the growing frequency of companies adopting this approach whilst still maintaining an external agency. Read more.



Research: Marketing effectiveness is everyone’s responsibility

To enable a positive shift in marketing effectiveness culture, greater recognition that responsibility should extend beyond marketing, operational and cultural changes and long-term forward planning, is neededRead more.


P&G: 4 key takeaways from the best quarter in 5 years
Despite marketing cuts, P&G have reported the strongest organic sales growth in five years. Efficiencies, shift of sales to high-ticket items, strong Gillette brand success and a healthy industry are some of the attributing factors. Read more.






 Contact Julie Marshall at if you are planning to attend any of the events, we’d love to buy you a coffee and share expertise.



We are looking for a Freelance Marketing Procurement Consultant and a Freelance Marketing Consultant to join the Flock. Could this be your next role?  Visit our careers page here for further information.


We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us here or use #Flockology  @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here.

See you next month!

The Flock Team

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