Flockology

Your essential monthly guide to the latest insights and trends in the world of marketing

Perfect Digital Storm: Do You Have Visibility?

A perfect digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the last quarter of 2018. This will not be a vintage year, as the wrath of regulators and law makers flex their expanding muscles into the global Media space. The troika of agencies, publishers and technology platforms are all under the spotlight. Do you have full visibility of contracts with agencies, tech vendors and publishers?

How do clients and their Marketing departments, who have not already started to address the challenges with transparency, take back control of their Media budgets as 2019 is rapidly approaching? Do clients have visibility of their contractual relationships in the Digital space?
Read More.

Duracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process

“This is an exciting opportunity, not only for Duracell, but also the agency landscape,” according to Kieron Matthews, EMEA Managing Director at Flock. “Duracell are a world class brand with very high brand recognition, making the creative challenge even more demanding.” Read more.

If you are interested in discovering more about our work with creative agency reviews, please click here

Three things any marketer should address in media 

3 AI-Driven Strategies For Retailers In 2019 

As retailers strive to be in the hearts and minds of shoppers, AI is reinventing the retail industry through personalisation of the customer experience and their digital touchpoints, enhanced product management and ultimately, increased relevance and efficiency. Read more.

7 Steps to your Marketer’s Elevator Pitch for AI 

The Best of 2018: Campaigns

2018 has seen a spectacular array of campaigns, from diverse stands against racism, elevated awareness of mental health and gender parity to innovative uses of branding and recognition of remarkable women in history. Read more.

When your client-agency relationship isn’t working… 

Marketing Procurement Trends from Procurecon US

Flock sponsored the Procurecon conference in San Diego, California on 12-14th November. Over 300 attendees were discussing the now, and the future of marketing procurement and 4 key marketing procurement trends clearly shone through. Read More

We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us hereor use #Flockology @FlockAssociates – we’d love to hear your views.

In the meantime, you can read more about our services here, or our most recent work here.

See you next month!

The Flock Team