Your essential monthly guide to the latest insights and trends in the world of marketing
Perfect Digital Storm: Do You Have Visibility?
A perfect digital storm is swirling and the Media sector will be feeling a little hot under the collar as we head deep into the last quarter of 2018. This will not be a vintage year, as the wrath of regulators and law makers flex their expanding muscles into the global Media space. The troika of agencies, publishers and technology platforms are all under the spotlight. Do you have full visibility of contracts with agencies, tech vendors and publishers?
How do clients and their Marketing departments, who have not already started to address the challenges with transparency, take back control of their Media budgets as 2019 is rapidly approaching? Do clients have visibility of their contractual relationships in the Digital space?
Duracell Kicks Off Creative Agency Review – Flock to handle end-to-end review process
“This is an exciting opportunity, not only for Duracell, but also the agency landscape,” according to Kieron Matthews, EMEA Managing Director at Flock. “Duracell are a world class brand with very high brand recognition, making the creative challenge even more demanding.” Read more.
If you are interested in discovering more about our work with creative agency reviews, please click here
Marketing Procurement Trends from Procurecon US
Flock sponsored the Procurecon conference in San Diego, California on 12-14th November. Over 300 attendees were discussing the now, and the future of marketing procurement and 4 key marketing procurement trends clearly shone through. Read More
We hope you’ve been able to gain some new insight from these articles. If you’d like to share any of your thoughts and opinions on these insights, or what else is going on in the world – get in touch with us hereor use #Flockology @FlockAssociates – we’d love to hear your views.
See you next month!
The Flock Team