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Are you ready to unleash the power of retail media?
In the ever-evolving landscape of Retail Media, businesses face a myriad of challenges that hinder seamless operations and growth. Retail media is forecast to hit 25% growth in 2024 (according to GroupM analysis) and will be the fastest growing ad-channel spend this year, despite rising costs in an already expensive buying market to reach consumers…
Read MoreIs AI stuck on the bench for brands at Super Bowl LVIII?
The ultimate spectacle in sports is just days away, with the Kansas City Chiefs taking on the the San Francisco 49ers in front of an expected 115 million viewers. We’re excited – are you? The Super Bowl isn’t just a game; it’s a cultural phenomenon that brings together die-hard fans, casual watchers, and everyone in…
Read MoreFlock Associates announces new leadership team to further accelerate growth and innovation
[ London, United Kingdom, January 17th 2024 ] Flock Associates, the global marketing consulting firm leading in itsdata driven approach to agency scoping and management, has today announced its newly appointed leadership team. The company has internally appointed a Co-Chief Executive Officer as well as EMEA and US regional leads. Aysha Haynes will step into…
Read MoreInsider Edition with Yin Woon Rani: How to Adopt a Student for Life Mindset
The road to continuous learning is not easy, especially when you can’t find the time. It’s possible that you might have a full-time job, young children to care for, a family to attend to, or you may struggle with motivation and confidence. You might also find yourself uncertain about how to get started and the…
Read MoreFlock Associates launches a new feature of the agency scoping tool
Flock Associates launches a new feature of the agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. [ London, United Kingdom, November 21st ] Flock Associates has just launched a new self-serve feature of its Flock Agency Scoping Tool. Brands can now independently manage their scopes of…
Read MoreEnsuring you take a meaningful approach to Influencer
Influencer marketing has quickly become a key tool in every good marketers toolkit, being coined as a careful blend of old and new marketing. A tactic in the modern-day marketing mix that we see propelling brands to new heights through social media, but its use is not without its challenges. More and more we are…
Read MoreISBA and Flock Launch REFRAME: Guidance for Accessible Advertising
ISBA and Flock have launched REFRAME: Guidance for Marketers on how to incorporate Accessibility into their advertising campaigns. The ambition of the guide is to encourage all advertisers to consider accessibility when briefing to drive towards an Accessible AV advertising ecosystem by June 2024. This is in response to significant statistics. There are 12 million…
Read MoreNavigating the Future of Marketing through the Power of Customer Experience (CX)
Elevating Your Business Through Holistic Customer Experience In today’s dynamic marketing landscape, Customer Experience (CX) is pivotal. The impact of CX extends far beyond customer interactions; it permeates every facet of a brand. From marketing strategies and organizational structures to agency collaborations, technological advancements, compensation models, and data utilization, CX has become an indispensable cornerstone…
Read MoreEvolving Measurement in Media and Marketing
It seems we are once again at a pivotal point in marketing history – as digital and performance marketing has matured, the days of ‘easy gains’ are long gone. The one thing the industry *says* it’s agreed on is that the days of ‘vanity metrics’ are numbered (!). Marketing effectiveness is taking center stage with…
Read MoreTransparency, a few years post-ANA
Back in 2016, the media and marketing industry was shaken by a ‘bombshell’ report on transparency that was published by K2 Intelligence, on behalf of the ANA. The report brought to light a number of trading practices many media houses were undertaking that were undisclosed to advertisers – essentially generating extra profit from client funds…
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