Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…

Read More

Flock Agency Scoping Tool Updates

Flock is delighted to announce the latest update to our Agency Scoping Tool. The Flock Scoping Tool is used to: Help clients manage their scopes of work and fees with their agencies Manage the commercial aspects of pitch processes Benchmark agency fees using over $1.1billion of live negotiated fees This update is the result of…

Read More

International Women’s Day: Be Bold

March 8th marks International Women’s Day with the theme being #BreaktheBias. We are all responsible for our thoughts and actions, and consciously and collectively we can break the bias in our communities, workplaces, schools, colleges, and universities, calling out gender bias whenever we see it. Equally, United Nations held “gender equality today for a sustainable…

Read More

Make Noise and Win with Your Influencer Marketing Agency

influencer marketing

Following our first article, Choosing the Right Influencer Marketing Agency for You, from our Influencer Marketing series, we outlined the key components to look for in an agency that complements your brand. This series explores the scale and services you should be aware of when assessing potential agency partners to make a meaningful impact within…

Read More

Choosing the Right Influencer Marketing Agency for You

flock influencer marketing

Promoting your business is becoming more challenging by the day. As a result, typical advertising strategies are ineffective. One thing is undeniable, to advertise your brand, you must think beyond the box. One of the most effective strategies to contact your target audience and achieve greater visibility is through influencer marketing. This series will cover…

Read More

5 Top Tips for Marketing Agency Appraisal Schemes for Incentive Compensation

agency appraisal tips

Marketing Agency Appraisals are often used to drive Agency Incentive Schemes and agency performance-related pay. Although this has been the preferred way of remuneration, many agencies and clients are using antiquated methods of agency appraisal which can present the risk of agencies being disproportionately compensated, either negatively or positively. With millions of dollars at risk…

Read More

Top 8 Marketing Procurement Trends

Marketing Procurement Trends

Many marketing procurement teams are extremely busy right now, closing out programs for this year, and planning initiatives for next. There is a fair amount to think about and consider. Working closely with so many market-leading clients, we get to see first-hand the top trends that market leaders are acting on now, and in the…

Read More

The Five Hottest Trends In Creative Operations

Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…

Read More

Sustainability In Marketing: The Framework

Sustainability in Marketing

Flock were delighted to recently release our Marketing Sustainability Whitepaper, “The Sustainable Marketer”. After careful research the paper includes three important frameworks to help marketing organisztions build a Marketing Sustainability Strategy and provides examples, useful resources and case studies from our partners at WARC It’s a must-read for any modern marketer! Download “The Sustainable Marketer” below: As…

Read More

How Marketing Can Have A Sustainable Impact On Society

Flock were delighted to recently release our Marketing Sustainability whitepaper, “The Sustainable Marketer”. The paper includes a framework to help marketing organizations build a Marketing Sustainability Strategy, with useful resources, best practices as well as case studies from our partners at WARC. The framework is based on 3 simple principles: SEE, ACT, MEASURE. S.E.E stands for Society,…

Read More