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Last week I attended Advertising Week in NY. What really stood out to me is how the adoption and usage of MarTech – whether in AI based audience targeting, content production at scale, or predictive analytics and trigger points, is really helping brands deliver on the promise of data driven personalization, media efficiency and effectiveness,…

London, 3rd October 2024 Flock Associates, the global marketing transformation and consulting firm, today announced the appointment of Cormac Loughran as Global Sales Lead. The appointment comes as Flock continues to grow and develop its tools focused on improving marketing across agency management, skills development and media performance, delivering on its promise to transform marketing…

The globalisation of advertisers, advent of global media players and technologies like Google and Meta, and the quest for efficiency has seen many advertisers and their agencies explore consolidating media buying into hubs.  These buying hubs are centralised units covering the whole world, or a region eg. LATAM. Most often they are focussed on digital…

We recently hosted a webinar edition of our Conscious Recoupling event, all about the integration (or lack of) between Creative and Media. Hosted by Bonnie Chu, Principal Consultant at Flock, the webinar featured a panel of marketing thought leaders discussing the integration of creative and media strategies. The panel included: Joan Colletta, Senior Marketing Leader,…

We are delighted to announce a new strategic partnership with Screendragon. Bringing together Flock’s expertise in transforming marketing processes, operations and agency scoping, with Screendragon’s world class automated workflows, this partnership allows us to join process jedis and tech jedis together to build future facing marketing ecosystems for world-leading brands. We kicked off our partnership…

In the ever-evolving landscape of Retail Media, businesses face a myriad of challenges that hinder seamless operations and growth. Retail media is forecast to hit 25% growth in 2024 (according to GroupM analysis) and will be the fastest growing ad-channel spend this year, despite rising costs in an already expensive buying market to reach consumers…

The ultimate spectacle in sports is just days away, with the Kansas City Chiefs taking on the the San Francisco 49ers in front of an expected 115 million viewers. We’re excited – are you? The Super Bowl isn’t just a game; it’s a cultural phenomenon that brings together die-hard fans, casual watchers, and everyone in…

[ London, United Kingdom, January 17th 2024 ]  Flock Associates, the global marketing consulting firm leading in itsdata driven approach to agency scoping and management, has today announced its newly appointed leadership team. The company has internally appointed a Co-Chief Executive Officer as well as EMEA and US regional leads. Aysha Haynes will step into…

Flock Associates launches a new feature of the agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. [ London, United Kingdom, November 21st ]  Flock Associates has just launched a new self-serve feature of its Flock Agency Scoping Tool. Brands can now independently manage their scopes of…