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We recently hosted a webinar edition of our Conscious Recoupling event, all about the integration (or lack of) between Creative and Media. Hosted by Bonnie Chu, Principal Consultant at Flock, the webinar featured a panel of marketing thought leaders discussing the integration of creative and media strategies. The panel included: Joan Colletta, Senior Marketing Leader,…

We are delighted to announce a new strategic partnership with Screendragon. Bringing together Flock’s expertise in transforming marketing processes, operations and agency scoping, with Screendragon’s world class automated workflows, this partnership allows us to join process jedis and tech jedis together to build future facing marketing ecosystems for world-leading brands. We kicked off our partnership…

In the ever-evolving landscape of Retail Media, businesses face a myriad of challenges that hinder seamless operations and growth. Retail media is forecast to hit 25% growth in 2024 (according to GroupM analysis) and will be the fastest growing ad-channel spend this year, despite rising costs in an already expensive buying market to reach consumers…

The ultimate spectacle in sports is just days away, with the Kansas City Chiefs taking on the the San Francisco 49ers in front of an expected 115 million viewers. We’re excited – are you? The Super Bowl isn’t just a game; it’s a cultural phenomenon that brings together die-hard fans, casual watchers, and everyone in…

[ London, United Kingdom, January 17th 2024 ]  Flock Associates, the global marketing consulting firm leading in itsdata driven approach to agency scoping and management, has today announced its newly appointed leadership team. The company has internally appointed a Co-Chief Executive Officer as well as EMEA and US regional leads. Aysha Haynes will step into…

Flock Associates launches a new feature of the agency scoping tool to help brands better control their agency fees, promoting transparency, trust, efficiency and agility. [ London, United Kingdom, November 21st ]  Flock Associates has just launched a new self-serve feature of its Flock Agency Scoping Tool. Brands can now independently manage their scopes of…

ISBA and Flock have launched REFRAME: Guidance for Marketers on how to incorporate Accessibility into their advertising campaigns.  The ambition of the guide is to encourage all advertisers to consider accessibility when briefing to drive towards an Accessible AV advertising ecosystem by June 2024. This is in response to significant statistics. There are 12 million…