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Navigating the Future of Marketing through the Power of Customer Experience (CX)
Elevating Your Business Through Holistic Customer Experience In today’s dynamic marketing landscape, Customer Experience (CX) is pivotal. The impact of CX extends far beyond customer interactions; it permeates every facet of a brand. From marketing strategies and organizational structures to agency collaborations, technological advancements, compensation models, and data utilization, CX has become an indispensable cornerstone…
Read MoreEvolving Measurement in Media and Marketing
It seems we are once again at a pivotal point in marketing history – as digital and performance marketing has matured, the days of ‘easy gains’ are long gone. The one thing the industry *says* it’s agreed on is that the days of ‘vanity metrics’ are numbered (!). Marketing effectiveness is taking center stage with…
Read MoreTransparency, a few years post-ANA
Back in 2016, the media and marketing industry was shaken by a ‘bombshell’ report on transparency that was published by K2 Intelligence, on behalf of the ANA. The report brought to light a number of trading practices many media houses were undertaking that were undisclosed to advertisers – essentially generating extra profit from client funds…
Read MoreThe Agency Scoping Process is broken – here’s how to fix it!
Our scopes of work are a mess, how can I get oversight as to what my agencies are actually doing? We have no control over agency spend, it’s like a bar tab, how can I have visibility of fees? How do I know if I’m still paying a competitive and equitable rate for my agencies?…
Read MoreThe Good, The Bad & The Ugly of In-housing
With so much noise in the marketing-sphere regarding in-housing vs. outsourcing, it can be difficult to make an informed decision that is right for your business. Whether it be due to some frustrations with your incumbent agency, or wanting to build more efficiencies and skills in-house, this hot topic is becoming an ever-growing topic for…
Read MoreHow do you evaluate an agency?
Appraisals are sometimes dreaded by marketers and their agencies. They can find it painful, arduous, and tense, but it doesn’t need to be that way. The provision of transparent, evidence-based feedback helps partnerships to reset, reassess and delivers better, more impactful work. Whilst appraisals are a useful tool to explore complex issues, embedding a fair…
Read MoreCannes Highlights: Creativity 2.0 and Strong Partnerships
In the dynamic realm of marketing, a fresh creativity model has emerged, blending innovative work methods, data-driven insights, creativity, and advanced technology. We call this Creativity 2.0. This powerful fusion is a game-changer, solving consumer and business challenges while fuelling growth. The echoes from Cannes Lions Festival converge towards recognising the opportunities that lie ahead.…
Read MoreCannes Lions and the Era of Creativity 2.0
Unleasing New Skills and Approaches For Maximum Impact We have been fascinated by this new style of creativity, which has emerged as a powerful fusion of innovative working methods, data-driven insights, boundless creativity, and cutting-edge technology. In today’s challenging marketing landscape, embracing Creativity 2.0 is essential for achieving success. Recently, we had the pleasure of…
Read MoreHow Strong Agency Partnerships Can Drive Performance
Any marketing leader will understand that a well-defined marketing strategy plays a big part in business growth and sales. The impact of your marketing output can drive and enhance your business’s overall development. The question, however, isn’t if, but how can this be achieved? As a CMO, your business leaders will be looking to you…
Read MoreWhy marketing People & Skills is more important in 2023?
The marketing landscape is forever evolving and changing. Often, brands are playing catch up to get the right capabilities and skills in place. There’s no denying that we have work to do to close the skill gaps organisations are facing. Currently, the number of skills required for a single job is increasing by 10% year…
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