Flock Associates announces new leadership team to further accelerate growth and innovation


[ London, United Kingdom, January 17th 2024 ] 

Flock Associates, the global marketing consulting firm leading in itsdata driven approach to agency scoping and management, has today announced its newly appointed leadership team. The company has internally appointed a Co-Chief Executive Officer as well as EMEA and US regional leads.

Aysha Haynes will step into a Co-CEO role alongside Chairperson and founder Simon Francis. To drive growth in the US, Peter Grossman has been appointed US Regional Lead. Katie Elsey has been appointed as Regional Lead for EMEA. These appointments come as Flock continues to grow its global presence and adds new clients such as Unilever, Mars, Dyson, Doordash, and Investec to its existing client base of over 40 active clients. This leadership team will deliver against the company’s ambition to enable marketing excellence, with a strategic focus on integrating AI, Sustainability and DEI.

About Aysha Haynes:
As Chief Operating Officer at Flock for the last four years, Aysha has played a pivotal role in the strategic direction and operational excellence of the organisation. She is a driving force behind the work the company has done in the DEI space, most recently the REFRAME: Accessible Advertising guidance. Her experience and vision will be invaluable as the company continues to develop their work in new innovative service offerings.

“I am excited to continue to work closely with our partners and clients on what is important to them and on their agenda for change, including authentic representation, AI and sustainability. I look forward to continuing to scale the company with our smart, talented and dedicated teams.”

About Katie Elsey:
Katie has been with Flock for the last six years as a Senior Consultant. Katie has been integral to enabling marketing transformation with our clients and delivering on key strategic initiatives across agency relationships, ecosystems and ways of working as well as driving our efforts in DEI.

About Peter Grossman:
Peter is seasoned, growth-oriented leader with extensive experience in brand building, digital strategy and innovation. He has experience in effectively leading creative agencies, consultancies and start-ups. At Flock he has successfully led complex global projects across pitch management and operating model transformation.

These new appointments will be bolstered by an experienced team of Senior Principal Consultants: Florian Voigt, Andrew Boatman and Bonnie Chu. Each have extensive brand and/or agency experience. The Principal Consultants will lead the way on thought leadership and addressing challenges the industry face.

“I am excited to be able to announce these promotions, especially as they’ve come from within and a testimony to our thriving culture.” said Simon Francis.

Founded 11 years ago, Flock has grown year on year and delivered on its promise to make marketing better. The company looks forward to continuing its expansion with a new leadership team at the helm.

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