How to pick an Agency Pitch Consultant
Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below).
Marketing Operations
Creativity 2.0 – The Birth of a New Creative Model
We were thrilled to host our first Flock X event of the year, focused on thought-provoking insights and a panel discussion exploring the future of creativity within the marketing operating.
The Importance of Nurturing Company Culture
Workplace culture has been defined as “the shared values, belief systems, attitudes and the set of assumptions that people in a workplace share” and has long been a topic of.
The Future of the Marketing Operating Model
For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to.
The Secret to Using AI in Marketing
Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities.
The Five Hottest Trends In Creative Operations
Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats,.
Prioritising Disability Inclusion
In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas.
Client-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more.
How to Measure Marketing Diversity and Inclusion
They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion.
Do You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder.
Flock’s Q&A On Agile Marketing
Many marketers are changing to Agile Marketing due to the need for agility. The recent Covid situation has accelerated this trend in many cases. We have seen more agile behaviour and.
Our Head Of Operations Shares Her Thoughts On Diversity
International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock. I am.