Marketing Operations
Creativity 2.0 – The Birth of a New Creative Model
We were thrilled to host our first Flock X event of the year, focused on thought-provoking insights and a panel discussion exploring the future of creativity within the marketing operating model. The concept of Creativity 2.0 emerged as a fusion of new ways of working, data, creativity, and technology that are essential for success in…
Read MoreThe Importance of Nurturing Company Culture
Workplace culture has been defined as “the shared values, belief systems, attitudes and the set of assumptions that people in a workplace share” and has long been a topic of contention between organisations and their employees. What the leaders of an organisation might think constitutes a good and productive workplace culture, isn’t necessarily what the…
Read MoreThe Future of the Marketing Operating Model
For every marketing department, it is essential that they have a marketing operating model that is tailored to the specific business objectives. The right operating model will enable content to be delivered in line with the wider business aim and achieving new business targets effectively. The model must be able to integrate processes, people, and…
Read MoreThe Secret to Using AI in Marketing
Artificial Intelligence is fast becoming a topic of conversation and a reality. No more is it a far-distant eventuality or a fantasy movie plot about robots. AI offers many opportunities to marketers to leverage technology to carry out tasks normally done by humans to improve the customer journey and the output and efficiency of the…
Read MoreThe Five Hottest Trends In Creative Operations
Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…
Read MorePrioritising Disability Inclusion
In the recent “All In” UK advertising industry census, it was encouraging to see survey questions included on mental health and disability, which is often overlooked in corporate D&I agendas and is evident in the census results, showing disabled talent underrepresented in our industry at just 9% vs 20% working age population. Unsurprisingly this also…
Read MoreClient-Agency Relationships: How To Fix Them?
At a time of real change within organisations, where budgets are tight, ways of working have had to adapt and business growth is key, organisations are looking to get more from their money. Reviewing external partners and agencies has risen to the top of ‘to-do’ list with clients wanting to ensure they have an agency…
Read MoreHow to Measure Marketing Diversity and Inclusion
They say “what gets measured gets done” and having led so many marketing transformation projects we tend to agree. So when there’s a topic as important as diversity and inclusion in marketing, it’s strange to us that so much can be said while so little gets done, with minimal guidance out there for marketers wishing…
Read MoreDo You Need Help With Your Agency Reviews?
Are you thinking of running an agency review? You already know that it can be a lot of work, and high risk without the right templates, tools, and even harder without specialist guidance. Flock offers Full Pitch Consultancy and has run over 55 in the past two years for world-beating companies like Ford, McDonald’s, J&J, and many…
Read MoreFlock’s Q&A On Agile Marketing
Many marketers are changing to Agile Marketing due to the need for agility. The recent Covid situation has accelerated this trend in many cases. We have seen more agile behaviour and ways of working in many marketing departments across the world, breaking silos and old structures to deliver increased speed to market. Working with our clients, we…
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