Putting the “human” back into Human Resources
Last year, despite (or because of) all the bad news and Covid-related changes, it felt like teams in offices around the world made more of an effort to stay connected. .
Marketing Operations
What Is Keeping You Up In The World Of Marketing?
In a recent survey conducted by Flock we asked you, “what was keeping you up in your world of marketing?”. There’s no doubt that 2020 has been a challenging year on so many.
How Do You Define ‘Agile’ Marketing? – Flock 333
As part of our 333 series, we ask three marketing experts, three questions, in a three-minute read. This week we explore the definition of ‘Agile’ in marketing as we see more and.
Our Learnings So Far For Covid Black Friday & Cyber Monday 2020
It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142.
What Is The Future of Marketing In a Post-Cookie World? – Flock 222
This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in.
The Informality of Marketing Transformation
In a recent company survey Flock completed for a major global brand, 200+ respondents from a whole variety of markets and disciplines all extolled the virtues for working for the.
The Importance of Defining Roles & Responsibilities and Clear KPI’s
The ongoing COVID-19 crisis has shown advertisers how important a well thought-through marketing process is in order to produce quality output without endless approval rounds and exhausted teams. In many.
Digital Transformation – Shopping in a Digital World – Revisited During a Pandemic
The crisis has many losers but also winners. Those with a solid eCommerce strategy are more likely to survive in difficult times. We have seen some very interesting ‘rebound strategies’.
I run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.
At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process.
Flockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking.
Digital Transformation – Grocery Shopping in a Digital World
The market started to shift significantly in 2018 where, for the first time, more consumers (54%) started their search on Amazon as opposed to Google (Jumpshot Report, 2018). This shift.
AI Helps Your Team Deal With The Scale And Complexity Of Modern Day Digital Marketing
Mobile advertising budgets are forecasted to exceed TV in many key markets in 2019, with 80% of that growth made in just the last 5 years – driven largely by.