Our Head Of Operations Shares Her Thoughts On Diversity

International Women’s Day (IWD) this week was such a proud moment to reflect and celebrate the amazing and fantastic achievements of all the beautiful women we have but especially at Flock.  I am so fortunate to be surrounded by courageous women who constantly inspire and support each other and who are positively committed to Flock transforming the narrative…

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Putting the “human” back into Human Resources

Last year, despite (or because of) all the bad news and Covid-related changes, it felt like teams in offices around the world made more of an effort to stay connected.  It’s only when you don’t have the 5-minute coffee machine chats, the cheeky beers around the corner, the informal chats wherever you choose to have…

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What Is Keeping You Up In The World Of Marketing?

In a recent survey conducted by Flock we asked you, “what was keeping you up in your world of marketing?”.  There’s no doubt that 2020 has been a challenging year on so many levels and the marketing industry has certainly not been immune to its effects.  Daily we hear of the economic impact on brands large and small struggling…

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How Do You Define ‘Agile’ Marketing? – Flock 333

As part of our 333 series, we ask three marketing experts, three questions, in a three-minute read. This week we explore the definition of ‘Agile’ in marketing as we see more and more marketers needing to be nimble and flexible in how they plan and respond in their marketing practices. The recent Covid situation has accelerated this trend in…

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Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…

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What Is The Future of Marketing In a Post-Cookie World? – Flock 222

This month we ask two marketing experts two questions in two minutes around our interest topic; what does the future hold for marketing in a post-Cookie world? 1 Many in the marketing industry have painted a negative picture of a third party cookie-less environment. What do you see as the opportunities arising from the evolving…

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The Informality of Marketing Transformation

In a recent company survey Flock completed for a major global brand, 200+ respondents from a whole variety of markets and disciplines all extolled the virtues for working for the company and how much they loved the brand. In the next breath the process sucked, there was no clear roles and responsibilities and what process/reporting…

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How to pick an Agency Pitch Consultant

Flock aren’t really an Agency Pitch Consultant (we think we’re more than that!) but because we run many pitches (over 50 in the last couple of years – see below) we are often asked the differences between us and Agency Pitch Consultants. And, with recent scandals about some Agency Pitch Consultants, taking money from agencies,…

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I run Agency Reviews for a living, but I just told a Client to wait on looking for a new Agency. For now.

At Flock Associates we have managed many of the largest and most complicated reviews in the US over the past several years: Ford, McDonald’s, J&J, and others have all gone through our agency review process in order to adjust their existing agency relationships.  This may surprise you, but more often than not we advise clients to NOT put their current agency in…

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