Marketing Operations
Flockology: Tips for riding the technology wave
Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…
Read MoreDigital Transformation – Shopping in a Digital World – Revisited During a Pandemic
The crisis has many losers but also winners. Those with a solid eCommerce strategy are more likely to survive in difficult times. We have seen some very interesting ‘rebound strategies’ from retailers. With severe restrictions on what stores are allowed to do during lockdown, some companies have adapted and been innovative to take advantage of…
Read MoreDigital Transformation – Grocery Shopping in a Digital World
The market started to shift significantly in 2018 where, for the first time, more consumers (54%) started their search on Amazon as opposed to Google (Jumpshot Report, 2018). This shift from the search engines (Google, Bing, Baidu) which were built for the key purposes of selling advertising space to retailers (Amazon, WalMart, Kelko, Alibaba, Boots)…
Read MoreAI Helps Your Team Deal With The Scale And Complexity Of Modern Day Digital Marketing
Mobile advertising budgets are forecasted to exceed TV in many key markets in 2019, with 80% of that growth made in just the last 5 years – driven largely by video and social mobile platforms. Moreover, eCommerce has grown more than 60% in the last 6 years. These are just two small indicators of the…
Read MoreDigital Transformation is Complex but Remember Content is Still King
The rapid growth of programmatic and social and the ever increasing usage of mobile platforms with all of the different formats, sizes and shapes that are required for communications, has led to an explosion in the creation and use of content. According to eMarketer in 2018, mobile ad spending in the U.S. will grow to…
Read MoreThe Importance of Quality Content for SEO
SEO (search engine optimization) is a highly effective way for companies to generate online leads and sales revenue. With Google processing billions of searches every day, the user base is simply too big to ignore. Going back 7-10 or so years ago, content was somewhat important in an SEO campaign, but nowhere near as important…
Read MoreStarting with the Man in the Mirror: Martech & Marketing Organizational Change
When a lot of marketeers are away from the workplace, you can hear them complaining about how hard life is in the digital age. Data is siloed. Progress is difficult. A lot is happening. When the workday is done, these people go home. There, they are greeted with a similar situation. Nobody is talking to…
Read MoreSo Why Is Marketing Operations Getting More Traction?
The simple answer? Marketing has just become more complicated. In the past, it may have been enough to produce a TV commercial and maybe some shiny print ads. Your consumers as well, were quite easy to track down. And without the variety of new digital and social channels, your media planning was rather simple compared…
Read MoreA single customer view – five top tips
In most consumer categories, product differentiation is narrowing dramatically, and fast. In automotive for example, the performance of the competitive sector and price cars is very narrow. In fast moving consumer goods the difference between, for example, yoghurt brands, in product terms, is minimal. In financial services, interest rates are the same etc. This means…
Read MoreWhy isn’t my marketing technology stack working?
Why do organisations find it so hard to get their marketing technology in a shape to deliver the accountable utopia that the digital world promises? In helping marketing departments embed a solid technical stack we have identified 5 key barriers to success and inevitably value: Over complicating the solution Working in silos Over complex marketing…
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