Marketing Operations
Are agency careers a dead end?
A couple of years ago I asked the readers of my MediaPost column “Would You Want To Be A Media Agency CEO In 2015?”. The background was that the role of leading an agency, or a group of agencies, was not an easy job. And that is probably even more true today than it was…
Read MoreFlock Launches Digital Health Check Tool: Are You Safe?
Many columns have been written about the serious problems that seem to be part and parcel of placing digital advertising. Both the Association of National Advertisers (ANA) in the US, as well as the World Federation of Advertisers (WFA) have published several industry studies and papers that showcase significant issues with fraud and the budget…
Read MoreIs Marketing Operations The New Industry Buzzword?
The rise of Marketing Operations Marketing Operations is not a new thing, necessarily. It has been around for years – however, in the last few years, it has seen a steep rise in its importance. Twenty years ago, Marketing Operations was focused much more in consumer research. But, with the increase in use of technology…
Read MoreThe Value of Marketing Operations
[This blog was written by Flock Freelance Consultant, Dwain Thomas] There is a buzz happening within the marketing community where Marketing Operations is being discussed. These discussions include where Marketing Operations sits within an organisation as well as how these team members will function within each area of the business. Many of the business drivers…
Read MoreOptimising your Marketing Organisation Structure
Marketing is shifting on its axis. The need to react to that change impacts all areas of a marketing department but how, as a marketer, do you ensure that your marketing organisation structure is responding to the external environment? There are many elements to consider when considering a shift in marketing structure and operating model.…
Read MoreHow to Build Effective Marketing Operations
Marketing departments have evolved very quickly with new channels and content being created all the time. Some companies, maybe including yours, create thousands of pieces of content every year, which are distributed across more and more channels, to feed more and more campaigns as well as keeping the ‘always-on’ marketing fresh. Companies strive to put…
Read MoreIs Marketing Operations Marketing’s new ‘hot job’?
At Flock we have recently specified three Marketing Operations Directors roles and functions for different clients, acted as an out-sourced team for two others and developed integrated marketing processes for several others. One candidate for an out-sourced role asked us: “Is Marketing Operations marketing’s new hot job?’ Good question. Before we can answer, it is…
Read MoreFlock Forum: The Marketing Department of the Future
“Thank you for a Flocking fine evening.” On the 26th of November, marketing experts from across the country met to enjoy a glass of wine and discuss the Marketing Department of the Future, the focus of the latest Flock Forum. Facilitated by Flock’s very own Simon Francis, the conversation was led by our four fantastic…
Read More‘A Marketing Plan’ or ‘A Plan for Marketing Transformation’
This time of year, most marketers are creating their marketing plans. Which brands to support? How? With what budgets? The list goes on. But how many marketers are writing a plan for marketing? A plan dealing with the marketing structures, processes, capabilities, technologies, agency resources and data capabilities that need to be improved. Most marketers know they need to transform their marketing organisation. They…
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