Platinum Jubilee: A CMO Perspective

On 6th February 2022, Her Majesty the Queen became the first British monarch to celebrate a Platinum Jubilee. The Queen’s Platinum Jubilee, set to take place over a special four-day bank holiday weekend, will mark a major milestone in the reign of the Queen, celebrating her life and service. Now, if we flip this on…

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The Five Hottest Trends In Creative Operations

Creative Operations is an area that is transforming at “Warp Speed”. The need for advertisers (and hence their agencies) to provide more content, faster, to more channels, in more formats, at a lower price has accelerated at a crazy pace. The “new normal” of Covid-19 and the new ways of working it has brought about,…

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Our Learnings So Far For Covid Black Friday & Cyber Monday 2020

It is no surprise to anyone that Covid-19 has dramatically impacted retailers. British department store group Debenhams will appoint an administrator, with 22,000 jobs at risk across its shuttered 142 stores. US department store Neiman Marcus is also reported to be stepping up preparations to seek bankruptcy protection and in Germany Galeria Karstadt Kaufhof, Germany’s biggest department…

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Flockology: Tips for riding the technology wave

Your essential monthly guide to the latest insights and trends in the world of marketing. FLOCK. NEW. WEBSITE See what’s new from our services and tools to our Flock thinking and thought leadership! TAKE A LOOK AT OUR NEW FLOCK WEBSITE > 4 TECH REASONS WHY ADOPTING TRANSFORMATION IN BUSINESS IS THE ONLY WAY TO…

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A Transformation Dinner with Flock

Flock were delighted to co-host a Marketing Transformation Roundtable with Percolate, in New York City last week. 20 top marketers gathered to socialise, make new friends, but also to discuss the critical topics surrounding effective marketing transformation. The lively debate ranged from: How to identify the best technologies to drive omnichannel communication programs? How to…

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Flock Automotive Marketing Forum

At the recent Flock Automotive Marketing Forum, held at the Sartoria restaurant in London’s West End, senior automotive and transport executives found they all shared similar challenges and opportunities of becoming a data-led marketing organisation; mainly, they agreed on the need to design their marketing organisations and ways of working around the needs of their…

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Flock is 6 Years Old!

Happy 6th birthday to us at Flock! Last year was a big and successful year for our Flock. The infographic below shows some of the progress made. We grew in size, breadth and depth and had a huge amount of fun along the way. Thank you to all our clients, partners, and suppliers for your…

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